Four Trends in Intelligent Content for LSPs
by Arle Lommel, Donald A. DePalma
September 18, 2018
September 18, 2018

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Intelligent content consists of text, graphics, video, or audio materials that are self-describing, semantically rich, and interlinked. Because they encode meaning in machine-interpretable formats, computers can re-format, re-purpose, and transform them in a variety of ways and act upon them without the need for manual intervention. While enterprises face strong pressure to implement such formats because they make content more valuable, language service providers can struggle to localize such materials.

This report provides background on intelligent content, discusses its benefits, and examines four changes in content production that challenge LSPs – semantic enrichment, machine-generated content, conversational content, and requirements for supporting headless devices. We analyze what language companies should expect with each of these and how they can help clients that struggle to deploy intelligent content globally. Finally, we make recommendations for how LSPs can be more efficient in dealing with this content.

  • Industry Providers
  • Technology Vendors

Pages: 23

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