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Localization Depth and Language Choice
by Arle Lommel, Benjamin B. Sargent
September 28, 2018
September 28, 2018

 
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Summary
Many enterprises boast impressive numbers of languages on their websites, but most of them have just a fraction as much content as the primary brand website does in the source language. CSA Research examined more than 2.4 million individual pages from 1,348 multilingual brand websites to explore how language choice affects investment in localization. This report addresses how to define depth of localization, identifies the top languages that brands invest in in terms of depth, and demonstrates how economic factors and language policies affect depth. It makes a set of recommendations for how to apply the information in this report.

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Pages: 7
 

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