Website Globalization Case Study: Generali.com
by Benjamin B. Sargent
April 02, 2013
April 02, 2013

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In Common Sense Advisory’s 2012 study of the most globalized websites in the world, Generali.com easily made it onto our list of contenders by offering content in 26 languages. However, confusing navigation and a lack of global engagement handicapped the site during scoring, pushing it down to the last slot. The site finished with a Global Web Score of 8.30, putting it at the bottom of the Top 100 list (see “The Top 100 Global Websites,” Dec12). In this brief, we look at why this global brand and world-class company fared so poorly in our scoring methodology, and how the site – and others like it – can improve its global user experience in the future.

  • Global Leaders
  • Technology Vendors

Pages: 7

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