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The Price-Quality Link
by Rebecca Ray, Donald A. DePalma, Hélène Pielmeier
April 26, 2013
April 26, 2013

 
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Summary

Buyers and suppliers do not always define or perceive translation quality in the same terms. Yet, pricing is often determined in part by the number of quality review passes. For this report, we set out to determine whether paying more or less for translation affects linguistic quality. We wanted to confirm whether there is really a direct, one-to-one connection between the two. If so, how strong is it? If not, how should buyers and suppliers behave differently going forward?

Based on a survey of 893 respondents, language suppliers will learn:

  • Why it’s critical to base their market differentiation on something other than quality
  • Why the connection between quality and price is not absolute
  • Why quality scores cannot accurately identify low-cost suppliers
  • What buyers think about suppliers that charge mid-range prices
  • How localization maturity levels indicate buyer behavior regarding quality
  • How suppliers’ operational models affect the link between price and quality
  • Four actions to take to help customers manage their quality expectations
  • Six options to improve the reliability of the price lever to move the quality dial

Availability
  • Industry Providers
  • Technology Vendors
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Pages: 37
 

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