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Optimized Localization Maturity
by Rebecca Ray, Donald A. DePalma
April 29, 2013
April 29, 2013

 
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Summary

Enterprises large and small repeatedly tell us that they are constantly scaling their operations to meet the ever-growing increase in languages, markets, content volumes, and publication channels for globalized content. At the same time, they often ask us, “My organization is currently at Level 3 (managed) of the Localization Maturity Model (LMM). We want to be at Level 4 (optimized) by next year. How do we get there from here?”In this report, we will answer that question. We will also share how companies can apply the LMM along five specific axes to meet the scalability challenge:

  1. Organizational structure
  2. Processes
  3. Technology
  4. Knowledge transfer
  5. KPIs (key performance indicators) and metrics

In this report, buyers of translation and localization services will learn:

  • To progress faster in localization maturity. We document the processes your team should have in place to deal with an increasing number of languages and shorter delivery schedules, along with the role of automation. We describe the typical roadblocks at Level 3 (managed) of localization maturity and ways to avoid them. We show how to transform your team from a group that offers shared services to one that functions as a center of excellence for globalization. 
  • To assist other groups to improve their level of support to international customers. Your team represents the main repository for globalization expertise at your company. This report provides specific guidelines on how to enable the rest of your organization to globalize their business processes.                               
  • To link KPIs to global customer satisfaction. It doesn’t matter how many words you translate if they’re not the right ones, or if they don’t lead to repeat international customers. We discuss how to align metrics with local market expectations.

Availability
  • Global Leaders
  • Technology Vendors
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Pages: 44
 

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