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User-Centered Design for LSP Websites
by Hélène Pielmeier
May 23, 2013
May 23, 2013

 
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Summary
In previous research, Common Sense Advisory identified the most common pitfalls that language service providers (LSPs) fail to recognize when they set up their online presence (see “The Seven Deadly Sins of LSP Web Design,” Jan11). One of those missed opportunities is to present information from the customer’s perspective. This brief covers: 1) top reasons why you should design your website around your clients and prospects; 2) a checklist of questions for planning your website overhaul; 3) guidelines for developing an intuitive website; and 4) best practices for addressing different visitor profiles.

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Pages: 7
 

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