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Improve Communication with In-Country Teams
by Rebecca Ray
July 31, 2013
July 31, 2013

 
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Summary
Translation and localization groups at a company’s home office often play a primary communication role with remote marketing teams. However, information sharing between headquarters and the field is not always as effective or mutually beneficial as it could be. This brief explains why the communication role can be challenging, how it evolves with localization maturity, and five ways organizations can improve the exchange between corporate and in-country teams.


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Pages: 7
 

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