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Great Expectations for Post-Edited MT
by Donald A. DePalma, Hélène Pielmeier
August 23, 2013
August 23, 2013

 
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Summary
The strong gravity of faster turnaround times and lower costs is pulling suppliers into the machine translation orbit. Like it or not, language service providers (LSPs) and freelancers will have to contend with the technology. Our research shows that many already are doing so, in response to buyer demands or to satisfy their own profitability and efficiency needs (see “Translation Production Models,” Nov12). 

This report explores how translation buyers view machine translation (MT) and use post-edited machine translation (PEMT). The data is from a Common Sense Advisory survey of 239 buyers in February and March 2013. We analyze the preferences and experiences of two types of enterprises: 1) those that buy PEMT as a deliverable or managed service (21 of those buy-side respondents); and 2) those that use MT in-house but also buy PEMT as a deliverable (33 respondents). 

This report will help LSPs understand how clients view post-editing and where it fits into the enterprise buying strategy. We also review why it’s important for suppliers to understand MT and how they might use the technology more effectively. This knowledge about buyer preferences and behaviors will help LSPs better plan and position their own offerings.
  • Findings. We present the results of our survey of buyers of post-edited machine translation. We outline how they perceive the service and what they do with it. 
  • Analysis. We analyze the results of our study, outline how buyers use PEMT, discuss the impact, and recommend tactical and strategic actions that LSPs can take to improve their MT position with clients.
  • Implications. We offer insight on threats and opportunities that PEMT present to LSPs.
  • Information Sources. We describe the survey methodology and the demographics of respondents.
  • Additional Data. We provide more detailed data from the survey.
  • Related Research. We recommend other Common Sense Advisory research reports and briefs on related topics.

Availability
  • Industry Providers
  • Technology Vendors
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Pages: 44
 

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