Market Opportunities for Underserved Languages
by Vijayalaxmi Hegde
August 31, 2013
August 31, 2013

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In Common Sense Advisory’s most recent web globalization study, we reviewed 2,409 global websites and identified 10 languages that companies were not exploiting to their full potential (see “Multilingual Websites,” Oct12). We call these languages “underserved.” Language service providers (LSPs) could target these underserved markets with specialized offerings and consultative selling to their clients.

  • Industry Providers
  • Technology Vendors

Pages: 3

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