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Which Level of Transcreation Works Best for You?
by Rebecca Ray
September 05, 2013
September 05, 2013

 
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Summary
Buyers of language services now consider transcreation more frequently as they race to add Arabic, Indonesian, Russian, and Turkish support for products, web content, mobile applications, and social media (see "Reaching New Markets through Transcreation," Mar10). This brief provides visual examples of low, medium, and high degrees of transcreation. Managers responsible for global content can use them to educate stakeholders in how to attract and keep higher numbers of international customers through communicating with them in ways that are more natural and locally resonant.

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  • Global Leaders
  • Technology Vendors

Pages: 11
 

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