How LSPs Can Use Client Analytics
by Hélène Pielmeier
September 13, 2013
September 13, 2013

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Running a language service business on the intuition of the owner or executive team has its limitations. Many language service providers (LSPs) report hitting a wall at some point in their growth. This is where client analytics comes in. You need to gather and analyze client data to find, understand, and keep customers. Without business intelligence, it is hard to segment your client base and take actions to attract similar business. This brief covers 1) Why you need to track client data, 2) What to track, and 3) What to do with the results.

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