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December 30, 2013
Assessing the World’s Most Prominent Websites
by Benjamin B. Sargent, Vijayalaxmi Hegde  

 
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Summary
Each year, Common Sense Advisory examines many hundreds of websites to document the common localization practices among the top brands and most visible websites. This year’s report looks at language popularity on 2,787 prominent websites, and the average number of languages found by vertical sector and other groupings. It also identifies several common financial metrics that correlate closely with language deployment; notably brand value, earnings per share (EPS), and earned equity growth (EEG). 

While correlation does not imply causation, these findings corroborate previously published research, including “Multilingual Websites,” (Oct12) and “Translation at Fortune 500 Companies,” (Mar12), showing similar correlations. This alignment in turn bolsters arguments for continuing or increasing budgets for translation and local content production. Managers in web operations, e-commerce, international marketing, and localization – as well as the language service providers (LSPs) that serve them – can use the data provided here when composing business cases or conducting business reviews.

Availability
  • Global Leaders
  • Industry Providers
  • Technology Vendors
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Pages: 90
 

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