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The Rise of Long-Tail Languages
by Benjamin B. Sargent
December 31, 2013
December 31, 2013

 
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Summary
In ongoing research covering the economic value of online languages, Common Sense Advisory documents the dramatic rise of long-tail languages (see “World Online Wallet Shifts toward Asia in 2010,” Sep10; “ROI Lifts the Long Tail of Languages in 2012,” Jun12; and “The 116 Most Economically Active Languages Online,” Oct13). In a separate longitudinal study, we examine which online languages appear on the world’s most prominent websites (see “Global Website Assessment Index,” Oct12; and “Assessing the World’s Most Prominent Websites,” Dec13). This brief outlines the major trends, provides detailed data for the fastest-growing and slower-growing languages, and analyzes the reasons why this is happening.

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Pages: 5
 

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