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Gaining Global Web Presence
by Benjamin B. Sargent
November 30, 2010
November 30, 2010

 
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Summary
Many companies do business internationally, but very few display the best practices for global website design. In this report, we present the findings of our study of more than 1000 global websites and based on over 40,000 datapoints. We cover how many languages are found on the top sites by site type, audience type, company headquarters country, and industry sector. Also of interest to marketing executives and web operations teams are extensive reporting on use of video and interactive elements, user forums for customer engagement, and links to social networks. We also cover domain configurations and language versus country site orientation, plus an examination of how to balance clarity and unobtrusiveness when recording user preferences in session and permanent cookies.

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  • Global Leaders
  • Technology Vendors
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Pages: 30
 

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