When Customer Retention Matters More Than Sales
by Doug Lawrence, Nataly Kelly
November 29, 2010
November 29, 2010

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Making a translation sale isn’t easy and winning a major account is even more difficult – especially in a world populated with more than 25,000 largely undifferentiated competitors. In this brief, we review some of Common Sense Advisory’s latest data on customer satisfaction that shows why preventing customer attrition is often more important than winning new business.

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Pages: 4

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