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For Technophobic LSPs: The Train Is Leaving the Station
by Benjamin B. Sargent, Nataly Kelly
August 03, 2010
August 03, 2010

 
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Summary
Many language service providers (LSPs) ask us whether or not to integrate technology into their service offerings and business models. We’ve answered “yes” to this question, but now we have data that convincingly demonstrates why. Our research reveals that supplier growth rates show a striking correlation to “technology attitude.” In this brief, we detail the growth rates of LSPs with differing views on technology’s role – and we explain why companies that fail to incorporate technology do so at the risk of their own company’s demise.

Availability
  • Industry Providers
  • Technology Vendors

Pages: 4
 

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