Global Product Localization
by Rebecca Ray, Donald A. DePalma
June 30, 2010
June 30, 2010

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The exploding demand for products in more and more languages, coupled with the ever-increasing need for speed to reach local markets from day one on a variety of platforms, has turned what used to be a long-distance run into a 50-meter sprint. This report defines how localization is being transformed by these three powerful forces, and what organizations must do to accomplish the transition to worldwide scalability for their global product development process, including localization.

  • Global Leaders
  • Technology Vendors
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Pages: 43

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