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The Global Marketer’s Guide to Color Selection
by Nataly Kelly, Vijayalaxmi Hegde
June 22, 2010
June 22, 2010

 
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Summary
Colors can evoke strong emotions. The problem for global marketers is that the meaning of a given hue can vary drastically from one place to another. How can you make sure that the colors you use for your logo, product packaging, and other branding and marketing materials are appropriate for the cultures you wish to target? In this guide, we provide maps to help you quickly identify the connotations of every major color, so that you can determine how your company’s color choices will be perceived in major regions of the world.

Availability
  • Global Leaders
  • Technology Vendors

Pages: 10
 

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