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Helping Your Clients’ Customers Read and Buy More
by Donald A. DePalma
February 24, 2014
February 24, 2014

 
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Summary
Do translated websites generate more revenue for your customers than monolingual sites? Answers to this basic question drive every client’s return-on-investment analysis for localizing their web presence. This brief includes information about research resources that language service providers can use to combat the idea that there is no need to translate and to advise the client to support the entire customer journey. Localization is not an all-or-nothing proposition: LSPs have opportunities to sell value-add services such as consulting, education, and, of course, more translation -- and to help clients amplify their language investment. 


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Pages: 5
 

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