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Reaching New Markets through Transcreation
by Rebecca Ray, Nataly Kelly
March 30, 2010
March 30, 2010

 
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Summary
As companies attempt to sell their products and services to more and more demographics in more and more markets around the world, they are discovering that they must adapt or recreate their messaging and content through a service called transcreation. This report covers what the process entails and how it differs from translation, along with insights into the ecosystem, workflow and quality guidelines that enable a shorter learning curve.

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  • Industry Providers
  • Technology Vendors
  • Global Leaders
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Pages: 47
 

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