Best Practices for Purchasing Transcreation
by Nataly Kelly
November 17, 2009
November 17, 2009

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Common Sense Advisory defines “transcreation” as a process by which new content is developed or adapted for a given target audience instead of merely translating existing material. It may include copywriting, image selection, font changes, and other transformations that tailor the message to the recipient. We’ve noted a steady increase in the number of inquiries from buyers regarding transcreation services, primarily for projects with a marketing orientation. In this Quick Take, we outline the major characteristics of transcreation and some best practices for obtaining these services.

  • Global Leaders
  • Industry Providers
  • Technology Vendors

Pages: 4

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