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The Top 40 Global Online Brands
by Benjamin B. Sargent, Donald A. DePalma
November 03, 2009
November 03, 2009

 
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Summary
This report documents how the most successful online brands succeed – or fail – in delivering a compelling customer experience for international visitors. How quickly a visitor finds relevant content determines whether that person ends up fully engaged in an online experience or instead drops off, disappointed. In this report, we examine the best practices for creating the optimal customer experience for global visitors. We review the most common navigation schemes – including which techniques work best and which ones should be avoided. Researching this report led us to visit 250 different websites, along with each language and country they offered. We synthesize this data to advise site builders how to minimize impediments that clutter the online customer experience and give clear directives on how to maximize speed and ease-of-use.

Availability
  • Global Leaders
  • Industry Providers
  • Technology Vendors
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Pages: 42
 

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