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Targeting Translation Buyers
by Nataly Kelly, Donald A. DePalma
September 21, 2009
September 21, 2009

 
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Summary
For this report, we analyzed 955 unique client profiles provided to us by translation salespeople at language service provider (LSP) organizations in order to identify patterns among buyer groups. Using this data, we carried out extensive statistical tests to identify relationships between numerous variables. These tests allowed us to spot relationships -- where they existed -- between items like vendor loyalty and geography, or between vertical market and annual translation budget. In this report, we detail the demographic and behavioral characteristics of translation buyers, and we track the significant links between these attributes.

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  • Global Leaders
  • Industry Providers
  • Technology Vendors
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Pages: 25
 

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