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November 22, 2008
Localization Matters
by Donald A. DePalma, Benjamin B. Sargent, Nataly Kelly, Nicole Kustanowitz  

 
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Summary
What kind of financial return should your company expect when you localize its products? If you translate your marketing website, will more people buy what you're selling? Or is English enough for both products and the websites that market them? This report tackles those oft-asked questions with an eight-country survey of 351 business buyers.

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Pages: 34
 

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