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JBI Changes Name, Cozies Up to LSPs
by Nataly Kelly
July 30, 2008
July 30, 2008

 
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Summary
We recently sat down to talk with the folks at Los Angeles-based JBI Studios, formerly known as JBI Localization, to hear about their corporate rebranding strategy -- as well as their related effort to make it clear to language service providers (LSPs) that they're not a foe, but a friend. The company hopes that this new approach will differentiate it from competitors such as SDI Media Group, Inter Cultura Multilingual Media, and iProbe Multilingual Solutions.

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Pages: 2
 

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