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Can't Pay, Won't Buy: Global Payments
by Donald A. DePalma
July 16, 2008
July 16, 2008

 
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Summary
Are you missing out on international sales because you cannot accept the payment options that your global customers want to use? We've written that people won't buy what they don't understand (see "Can't Read, Won't Buy," Aug06). The corollary is that they won't buy what they can't pay for. No, this isn't about tight credit, but rather the ability of people to use their familiar methods of payment to buy online.

Availability
  • Global Leaders
  • Industry Providers
  • Technology Vendors

Pages: 6
 

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