India beyond English
by Benjamin B. Sargent
May 05, 2008
May 05, 2008

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Google aims to break the Indian market open for web marketers, first with search in five Indic languages, and now with Google Translate. In this Quick Take, we give you the rundown on how the "pajama effect" plays out in India -- what languages web marketers will need in order to reach consumers at home in this vast, if incipient, online market.

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Pages: 2

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