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Landing International Visitors on the Right Page
by Benjamin B. Sargent
April 14, 2008
April 14, 2008

 
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Summary
Much has been said about the benefits of a global gateway, where visitors can find country or language websites. Common Sense Advisory contends that forcing visitors through a gateway impedes usability. Rather, we advise companies to employ geolocation and/or content negotiation. But global gateways cannot be written off just yet, since they remain a necessary fallback. In this Quick Take, we tease out best practices from the common practices based on examinations of 282 global websites.

Availability
  • Global Leaders
  • Industry Providers
  • Technology Vendors

Pages: 2
 

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