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Geolocation Lifts Global Customer Experience
by Benjamin B. Sargent
March 31, 2008
March 31, 2008

 
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Summary
Visitors to your website immediately find relevant content - as long as they live in the country of your corporate headquarters and speak the default language of your site. If you are based in the United States, with the largest domestic online population (for now), congratulations! Fifteen percent of the world's online population immediately gets relevant content at your site. But what about the remaining 85 percent? In this Quick Take, you will find information on geolocation and content negotiation techniques that will improve online customer experience for visitors coming to your site from other countries and speaking other languages.

Availability
  • Global Leaders
  • Industry Providers
  • Technology Vendors

Pages: 2
 

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