Unleashing the Global Customer Experience
by Benjamin B. Sargent, Donald A. DePalma
November 01, 2007
November 01, 2007

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For this report, we looked at 505 websites representing the largest companies and most popular sites in each of the world's top 15 economies. We revisited the age-old question of improving the customer experience, testing the minimum content and functions needed to satisfy online browsers, buyers, and help-seekers across seven distinct "customer experience levels."

  • Global Leaders
  • Industry Providers
  • Technology Vendors
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Pages: 39

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