Reaching America's e-Latinos
by Donald A. DePalma
February 26, 2005
February 26, 2005

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Most American retailers tend to ignore minority, ethnic, or multicultural market segments. We report on an exercise in which we contacted 102 internet retailers by webform and e-mail, in English and Spanish. Less than half answered all our inquiries in English, even fewer replied to the Spanish.

  • Global Leaders
  • Industry Providers
  • Technology Vendors
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Pages: 84

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