Can't Read, Won't Buy: Why Language Matters on Global Websites
by Donald A. DePalma, Benjamin B. Sargent, Renato S. Beninatto
September 29, 2006
September 29, 2006

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This report describes the results of an eight-nation survey conducted in July and August 2006. It includes the responses from over 2,400 consumers who answered questions about their behavior and preferences for website visits and purchases, in English and in their own language, across a wide range of product types.

  • Global Leaders
  • Industry Providers
  • Technology Vendors
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Pages: 28

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