Online Retail Not Latino-Friendly
by Donald A. DePalma
October 19, 2004
October 19, 2004

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Web retailers don’t pay as much attention to web communications as they should. When we contacted 50 internet retailers in English and Spanish via e-mail or the webforms posted at their websites, many failed to respond. "Online Retail Not Latino-Friendly" reviews the quality of these retailers’ responses and suggests better ways to communicate.

  • Global Leaders
  • Industry Providers
  • Technology Vendors
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Pages: 32

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