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Global Watchtower
1 - 25 out of 788
Is Heavy Discounting the Only Way to Land Business These Days?
In their search for the best possible deal, prospects and clients put tremendous pressure on language service providers to reduce their prices. In our recent series of interviews on quoting, we inquired how LSPs decide when to cave in and offer a big discount – or simply walk away from the deal. It’s no easy decision. Not all buyer demands

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Merrill Brink International Purchased by Former Owners and Private Equity Group
United Language Group (ULG) will acquire Merrill Brink International, the language services division of Merrill Corporation. Two members of ULG's management team, Jeff Brink (CEO) and Hans Fenstermacher (COO), called to brief us on the acquisition which had been widely discussed in the industry prior to last week's disclosure of an internal Merrill

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The Name Game: The Importance of Up-to-Date Locale Knowledge
Countries don’t often change their names. The last major round was in early-to-mid 1990s when: 1) Members of the former Warsaw Pact removed “socialist” or “people’s” from their names; 2) the USSR split into 15 independent countries; 3) the Czechoslovak Socialist Republic (“Czechoslovakia” or ČSSR for short)

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MarketFlex™: Evaluating Business Management Solutions for Translation-Focused LSPs
Selecting the right translation management technology can mean the difference between growth and stagnation for language service providers. But choosing a TMS to manage their myriad business, process, and linguistic functions requires a lot of work. LSPs have to evaluate both the features and functionality of shortlisted products and assess the software

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Smartling Buys Jargon to Enhance Mobile Localization – and Support the Physical Web
When contacting LSPs and language technology developers about our annual global market study, we pinged dozens of companies that have yet to complete the survey. One was Jargon, a startup developer with an innovative approach to mobile app localization – a real sticky point for many organizations. They struggle to reach prospects and customers

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New Vendor Payment Option for the Language Services Industry
Paying vendors across borders has long been an issue for language service providers. These companies often use bank wires (through SWIFT codes, ACH transfers, or EFTs) to process payments to linguists in other countries. But these options are riddled with bank charges that eat away at the profitability of the recipients – LSPs or freelancers –

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Localization Can Bring Big Rewards, but Pirates Are Waiting
CSA Research has consistently shown the benefits of localizing your products (see “Can’t Read, Won’t Buy,” Feb14, which polled 3,002 customers from 10 countries on their language and buying preferences, and “Consumer Language Preferences by Country,” Jan16). It makes your offerings accessible and attractive to a larger

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The Top 10 Languages That Reign Online
CSA Research conducted our annual study of the market for outsourced language services and technology for the 11th consecutive year. Participants listed their three fastest-growing language pairs, as well as the three that face the most price pressure. Looking at the language pairs with a global perspective presents the overall trends within the

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How Tightly Do You Manage the Sales Estimation Function?
How much does translation cost? That’s not an easy question to answer. LSPs spend a lot of time on the sales estimation activity. This process, often referred to as “quoting,” requires developing estimates of the price and turnaround time to complete jobs. That means determining which resources they need to do the job, matching them

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Welocalize Extends Its Reach to Digital Marketing
Welocalize has begun exercising the increased financial clout that came with last year's recapitalization by Norwest Equity Partners. We spoke to CEO Smith Yewell about the purchase of Adapt Worldwide, a digital marketing agency based in London. The acquisition underscores the top end of the language sector's expansion beyond traditional localization

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LSP Metrix™ Helps Buyers Better Select and Manage Language Partners
Language service providers come in all shapes and sizes — no single element defines the best LSP. Buyers often ask CSA Research how to identify the most appropriate vendors for their needs and what they can do to assist suppliers that seek to meet evolving requirements and expectations. Based on the successful adoption of the Localization Maturity

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New Video Remote Interpreting Solution Delivers Round-the-Clock Language Services
When health care practitioners, governmental agencies, or businesses want to leverage the power of video remote interpreting (VRI) to enable communications, they need to plan ahead. Or at least, they had to until today. LanguageLine (#1 on CSA Research’s list of largest telephone interpreting companies) today unveiled its new VRI product, InSight

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Sanctions Against Iran End, Increasing the Value of Persian
On January 16th, the Joint Comprehensive Plan of Action (JCPOA) negotiated between Iran and six world powers took effect. This ended years of economic and financial sanctions against the Islamic Republic. It also undid the pariah status of Iran which began with its 1979 revolution. Besides decreasing political and nuclear tensions, the JCPOA has significant

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Digital Marketing Adopts Software Development Trends
Competing for mindshare in the global attention game is serious business, and many successful companies will fail in the coming decade because of gaps in their digital strategies. The rules for digital campaign management change as fast – or even faster – than most companies can adapt to and follow. But as the marketing profession wakes

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How Good Is Your Data Sample? Trump Wishes Pollsters Did a Better Job
Last month, research and consulting took us to Zagreb, Croatia, where we met with language service providers. What we didn't count on so far from home was the reach of the quadrennial spectacle of the U.S. Presidential campaign. A campaign sign for Republican hopeful Donald J. Trump appeared in Zagreb's Jutarnji List newspaper in an article about a

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The Path to Statistical MT Success Is Paved with Big Data – and Not Just Yours
Better machine translation (MT) is surely at the top of many organizations’ globalization wishlists. But they all wonder how they can develop good MT engines that produce usable results. Two approaches, often used in combination with one another, allow them to collect enough linguistic assets to train their MT: Harvest open data sources

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A Slippery Slope: Measuring the Quality of Extra Virgin Olive Oil and Translation
In 2015 the Italian Nuclei Antisofistacazioni e Sanità (NAS), a special unit of the Italian carabinieri, began investigating the sale of virgin olive oil labeled as the more expensive extra virgin olive oil. Meanwhile, Italy's anti-trust authority, L'Autorità Garante della Concorrenza e del Mercato, conducted its own inquiries into the

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Are You Prepared for Mobile App Localization?
What's more personal than your mobile phone or wearable technology? Not much. When you depend on something you carry around or wear every single day, you want it to speak your language, understand where you are, and recognize what you want at any given moment. As more and more people around the world upgrade from feature to smartphones, the demand for

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Annual Survey Shares Language Industry's Growth with the World
CSA Research just launched the survey for our twelfth annual review of the language services and technology market. Click here to take the survey – or paste https://goo.gl/UkPcFw into your browser.  Why should you take this survey? The primary research that we conduct focuses on language as a vital business function –

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What Can Other Industries Learn from Travel and Leisure Companies?
Travelers visit on average 22 sites before booking accommodations. They contribute more than 80 entries to TripAdvisor every minute. Meanwhile, the entire travel sector is undergoing major transformation as Marriott acquires Starwood, Uber up-ends the transportation sector, and all brands try to figure out how to replicate in China their previous success

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A Few Notes in ISO 17100 Could Mean Big Trouble for Industry Certification
When enterprises contract with language service providers for translation, they expect professional linguists with strong credentials to work on their project. Because the issue of who is a “qualified” translator has major implications for clients, LSPs, and vendors alike, industry stakeholders have long tried to standardize the procurement

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Does Age Affect Foreign-Language Tolerance?
For the last few years, marketers, economists, and sociologists around the world have obsessed about people born between 1980 and 2000. Because this group constitutes the next generation of spenders, influencers, and leaders, companies in nearly every industry wonder how to attract these Millennials to their brands. Their previous business plans were

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CSOFT Swipes Left for Translation, Right for the Source to Mobilize Translation
The language services and technology sector has long been in the vanguard of high-tech trends, actively putting memes like cloud-based collaboration, crowdsourcing and community translation, and big data- based statistical machine translation into practice. Earlier this month CSOFT EVP Carl Yao briefed us on his company's (#23 on our global list of

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How Strong is Your Vendor Management Function?
Many language service providers use their ISO 17100 certification (formerly EN 15038) to bolster claims of process strength when it comes to supply chain management. In CSA Research’s recent interviews on vendor management at LSPs, we found wide variations in terms of organizational maturity of the function – regardless of certifications

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Japan Translation Federation - Translation Festival in Tokyo
CSA Research participated in the JTF Translation Festival, the annual conference of the Japan Translation Federation (JTF). This year's theme was a retrospective look at 25 years of the JTF and a glimpse into the future as "the translation industry challenges the expanding market with endless innovation." One such innovation is machine translation

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