| 
   
Global Watchtower
1 - 25 out of 728
Translation Management Developer XTRF Scores First Round of Funding
Last week, we spoke with Andrzej Nedoma, CEO of XTRF, a provider of translation project and process management software based in Poland. Nedoma told us that XTRF signed a “cooperation agreement” with Experior, a venture capital (VC) firm that will provide around US$2 million for product and company development. According to its co-founder

Read More...
If You’re a Fast-Growing LSP, We’re Looking for You
For nearly a decade, Common Sense Advisory has published rankings of the largest language service providers (LSPs) in the world. Our original list of 20 LSPs in 2005 grew to 186 companies on 10 global and regional rankings in 2013. Last year, we analyzed their year-over-year 2011 to 2012 revenue data to show which LSPs are growing the

Read More...
Are You Going to the Right Events This Year?
Language service providers (LSPs) cite trade shows and conferences as their most effective source of revenue-generating leads. Common Sense Advisory learned this in a survey on marketing strategies, with 371 executives and marketing individuals. Such events play a vital role in increasing brand awareness and speed up the trust-building process that

Read More...
Looking to Increase Global Sales? Think Again about Relying on Your English-Only Website
The results are in: 87% of consumers who can't read English don't buy products or services at English-language websites. This was just one of the many findings in Common Sense Advisory's recent report based on our survey of 3,002 consumers in non-English-speaking countries -- Brazil, China, Egypt, France, Germany, Indonesia, Japan, Russia, Spain, and

Read More...
Facebook Buys WhatsApp: The Multilingual Challenge to Reach the Next Five Billion
Even as politicians around the world struggle to figure out new ways to contain the internet, the engineers and businesspeople in Silicon Valley uncover ways to extend coverage to more potential customers across the globe.  Facebook’s recent acquisition of mobile messaging startup WhatsApp is a case in point. Many pundits agonized over

Read More...
The What and Why of the Global Survey of the Language Services and Technology Market
Common Sense Advisory’s annual survey of the language services and technology market is now in its ninth year. In this blog post, we’d like to explain what the survey is about and why it’s important to the industry – and to you.  What is the survey about? Each year, more than 1,000 LSPs from across the globe take the

Read More...
Are You on Track to Meet Your 2014 Sales Goal?
As the end of the first quarter is approaching, language service providers (LSPs) should review their company’s performance for the first months of 2014 to see what they must do to meet their yearly sales target. First-quarter guidance is important because LSPs still have time to readjust and regroup for a great year. Is your company on track

Read More...
Press 1 for English, Press 2 for Your Language
In its recent survey on global consumer preferences on the web, "Can't Read, Won't Buy," Common Sense Advisory found that three-quarters of 3,002 respondents in 10 non-English-speaking countries are more likely to buy a product if the post-sales support is in their language. That customer care may be delivered through FAQs or chat at the company's website

Read More...
Translators without Borders Receives Grant from Microsoft
You can’t perhaps be fully prepared for a crisis, but why should that stop you from trying? Translation forms a critical part of that crisis preparedness, for the precise reason that it would be the last thing on anyone’s mind when actually hit by a cyclone or a tsunami. The Technology for Good grant from Microsoft that Translators

Read More...
Security Software Aims to Prevent MT Data Leakage
Even if government agencies and hackers stopped looking at your web queries, e-mail, and phone messages, you would still have to worry about your data security. Why? Both your employees and your suppliers are unconsciously conspiring to broadcast your confidential information, trade secrets, and intellectual property (IP) to the world. How? Through

Read More...
The Challenges of Marketing Language Services
When seeking a new vendor, buyers of translation service have to weed through competing messages to find which suppliers can best meet their needs. The great majority of language service providers (LSPs) has minimal brand recognition in part due to their minimal marketing budgets and small teams to spread the message (see “Marketing Strategies

Read More...
How the Language Services Industry Did its Bit for the World in 2013
Common Sense Advisory has taken pride in recording the acts of charity of language service providers (LSPs). Through this blog post, we seek to bring the world’s attention to companies that have given back to the community. And we do this in the hope that more LSPs are inspired to do good work for society.  LSPs don’t always have

Read More...
SDL Pivots from Language Services to Customer Experience
Last month, SDL unveiled its Customer Experience Cloud designed to “deliver seamless, data-driven experiences at each point of the buying journey – across channels, devices, and languages.” The company integrated its content management, e-commerce, marketing analytics, and translation automation technology solutions into a single interface

Read More...
At Last, Some Multilingualism in Indian E-Commerce
Indian online retailer Snapdeal announced last week that it now offers Hindi and Tamil options to users on its website. Common Sense Advisory thinks that Snapdeal’s multilingual initiative could set off a flurry of long-pending localization in the Indian market.  Common Sense Advisory had predicted that notwithstanding the high level of

Read More...
Not Your Grandmother’s Portal
We recently spoke to more than 20 companies about their translation management portals, finding a strong link between LSP software investments and client expectations for convenience and speed. We’ve tracked LSP technologies for over 10 years, and it’s clear we’ve reached a tipping point – translation suppliers have to get on

Read More...
World’s Most Prominent Websites Add Long-Tail Languages
In our 2013 study of 2,787 websites, we found 290 languages supported, 59 of which appeared 10 times or more, 140 at least twice, and 150 just once. The languages appearing once were mostly from Wikipedia, which has become the seed bed for emerging online languages. English appeared on 2,480 of these web properties, or 89%. You can find the complete

Read More...
Make a Difference: Participate in our LSP Compensation Survey
At this time of year, many employees at language service providers (LSPs) are getting ready for their performance evaluation and wondering what their raises will be. Meanwhile, executives struggle to allocate their biggest expense – labor cost – in a way that will retain and attract talent. To establish fair pay, the owners or human resources

Read More...
Localization at the Speed of Agile – Hop on Board
All types of software – from the largest ERP application to the smallest mobile app – are going Agile. If your developers haven’t made the move yet, they almost certainly will – through an acquisition or a commitment to deliver faster and move closer to customers. But beware, Agile causes current localization production models

Read More...
India and Africa – Emerging Localization Markets and Challenges
CETRA Language Solutions, one of the top 100 language service providers (LSPs) in Common Sense Advisory’s annual ranking, recently set up shop in Accra, Ghana. It’s not the first major LSP to do so: Rubric and TransPerfect have preceded it. But it seems a good time to comment on how Africa is steadily gaining mind and market share of the

Read More...
Building the Localization Web
Smaller language service providers (LSPs) process fewer words than larger ones. Not only does this mean that they earn less income than their bigger competitors, but it also puts them at a disadvantage when it comes to leveraging linguistic assets due to the smaller size of their terminology databases and translation memories (TMs). These less comprehensive

Read More...
2013 WOW Benchmarks for 116 Economically Significant Digital Languages
Last week Common Sense Advisory published its annual update to the total online population (TOP) and world online wallet (WOW) numbers, including the details on 32 new languages. Today we released the top 30 languages on that list to non-members, along with an explanation of the data and benchmarks. Below, we suggest how they can be used for strategic

Read More...
India and the Global Language Services Market
Common Sense Advisory’s research on the Indian language services market from a couple of years ago showed that though translation was a nascent industry in the country, much of the market was still immature. Our subsequent research and interactions with industry leaders and buy-side clients has made us believe that while the market promises huge

Read More...
Will Smartling's $24 Million Disrupt the Translation Software Market?
Earlier this month Smartling announced that it had raised US$24 million in its third round of funding, adding to the US$14 million it received in its Series A and B rounds. We caught up with CEO Jack Welde to find out what this infusion of funds means to this translation software supplier, the market, and Smartling's competitors.  The funding?

Read More...
Are LSPs Better Off Being Generalists or Specialists?
At Localization World in Silicon Valley, California last week, a group of panelists led by Donald Plumley from Elanex discussed the business of translation. Jason Chicola (Rev.com), Norman Newton (ManpowerGroup Solution – Language Services), and Shannon Zimmerman (Sajan) exchanged viewpoints on topics such as the state of the supply chain, choices

Read More...
Every Day Is International Translation Day
Last week linguists celebrated International Translation Day, the birthday of St. Jerome, patron saint of translators. However, every day presents an occasion to thank those who make global communication possible. We clipped a few mainstream news articles from the past few weeks in which language played a role. Product manuals bedevil users whether

Read More...
1234567891011121314151617181920...

  
Refine Your Search
  Date
Skip Navigation Links.
Skip Navigation Links.




 
 
Terms of Use | Privacy Statement | Contact Us
Copyright © 2014 Common Sense Advisory, Inc. All Rights Reserved.