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Is Neural MT Really as Good as Human Translation?
By now, most language professionals have seen that claims that neural machine translation (NMT) is delivering results as good – or almost as good – as human translation. If these claims – which have been repeated in the mainstream tech press without much examination – are accurate, it is only a matter of time before human translators

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A Forum for Objective Discussion about MT Technologies
Developers of machine translation (MT) technology have become increasingly active in announcing major architectural enhancements that promise to deliver substantial gains in output quality and decreases in training costs. Journalists in mainstream media have picked up the MT industry's neural networking theme and predicted universal communication. But

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CSA Research Launches Pro Bono Survey on Gender in Language Services
CSA Research is running a pro bono survey on how issues related to gender affect individuals who work in language-related jobs, both on the supply and demand side. It is open to any individual who works with language services – such as translation, interpreting, localization, internationalization, or language technology – in any capacity

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Market Research in a Post-Fact World
The "yes" vote on Brexit and the election of Donald Trump surprised many media outlets, pollsters, analysts, and political experts. Those that predicted a different result emerged as the biggest losers of public confidence in their forecasting ability. Meanwhile, the U.S. election added the memes of fake news, fauxtos, and foreign interference to the

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Developing Interpreter Talent through Fellowships
Users of interpreting services don’t like gambling with unproven talent. It’s a lot easier – and a lot less risky – to rely on resources that you already trust rather than try out new ones. This aversion to risk makes it really hard for recent graduates of interpreting programs to break into the profession. Recognizing its own

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Lionbridge Acquired by H.I.G. Capital
In our annual report on the state of the language industry in June 2016, CSA Research observed that "uncertainty reigns at four of the five largest companies." Recent and upcoming events will remove much of that feeling for all five. On January 18, TransPerfect (#2 on our list of the 100 biggest providers) goes back to court for what should

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Which of 2016’s CAT Offerings Will Disrupt the Market in 2017?
In 2016 we have seen more than the usual number of new offerings in language technology that claim to be something new or disruptive. CSOFT has bet on chat-based mobile translation with its Stepes platform, which strips away most of the traditional CAT paradigm. Google, Microsoft, and SYSTRAN have made major announcements around neural MT and captured

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HPE ACG Will Join CSC as Parent Company Carves Out Its Services Organization
CSA Research spoke with Joël Giovannini, Director of HPE Applications and Content Globalization, the language services business unit of Hewlett Packard Enterprise. Based in Grenoble, France, HPE ACG is third on our list of the world's 100 largest language service and technology providers. In 2010, it leapt from #24 to #1 on that list, following HP's

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A Lesson in Global Customer Experience from Whatsapp
To address even half the online opportunity, it already takes four languages. To capture 98% of the online audience – and 99% of the entire world online wallet – requires 64 languages. However, in 2017, building multilingual websites to serve those markets will take a company only so far. Why? Visitors and customers expect more than a simple

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How Hollywood Turned Language into a Weapon
While linguists may not be as popular as doctors or lawyers on the big screen, they make a regular appearance in a supporting role. Occasionally, they even land the lead role with big-name stars like Amy Adams in the recently-released “The Arrival” or Nicole Kidman in “The Interpreter.” Language provides an extra dimension

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Roadmapping Global Customer Experience with 58 Best Practices
As customer acquisition and engagement become increasingly digitized, global brands must reliably deliver content in dozens of languages and channels, across an array of regions, cultures, and regulatory regimes. This week, CSA Research published “Expanding Global Customer Experience,” (Nov16), setting out best practices derived from 150

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Using Market Segmentation to Generate Sustained Growth
Are you wasting sales and marketing resources going after the wrong leads? Many language service providers (LSPs) aren’t sure which prospects to pursue, so they market to a broad spectrum of buyers, with little in common, and which cross company sizes, industries, geographies, and countless other attributes. The more LSPs struggle to grow in a

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Data-Driven Research to Grow Your Global Business
How can you prove to your management team that their investment in localization is paying off? How do you persuade them to increase your funding? How can you convince them that sustained global growth depends on all corporate functions globalizing their business functions appropriately? These are just a few of the areas that we're analyzing as CSA

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The Impact of Freelance Translators on MT – and Vice Versa
Freelancers sit at the front lines of translation production. Their views on machine translation (MT) have a direct effect on any organization’s ability to deploy solutions. They can make or break initiatives to leverage the technology. In January and February of 2016, CSA Research surveyed 228 freelance linguists to understand their attitudes

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Neural MT Leaves the Lab for Beta and Third-Party Assessment
SYSTRAN announced the beta test of its Pure Neural Machine Translation (PNMT) software with 30 language pairs (18 with English, 12 with French), a dozen corporate clients in diverse industries, and online public access to its software. This beta program caps a year of industry and media attention to deep learning, artificial intelligence,

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Underserved Languages Create Challenges and Opportunities for Global Enterprises
Does your site support Chinese, German, French, Spanish, or other major languages? What about Albanian, Arabic, Azeri, and Mongolian? Could you be missing out on opportunities for increased sales because you are targeting the wrong languages? Probably, but you aren’t alone. In our annual examination of the top 49 online languages on websites

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Becoming Millennial
There’s been lots of hand-wringing among marketers and brands about how to reach the next generation of consumers and employees, as if they are so different than those who came before. At last week’s Brand2Global conference in Silicon Valley, many of the most interesting talks were by Millennial thought leaders, weighing-in on this very

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Interpreting Delivery Platforms: A Cure without a Disease?
Recent technological advances have led to an explosion of interpreting delivery platform (IDP) options that enable remote, video, telephone, and even machine interpretation. In theory, first-movers should occupy a prominent position in the market. However, many products haven’t moved much past the starting line due to poor go-to-market strategies

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How Much Waste Goes On at Your Organization?
Like a leaky faucet, a process that creates losses here and there can amount to a big bill at the end. Yet, most language service providers pay very little attention to subtle waste, even when they abide by quality management systems such as ISO 9001. To achieve operational excellence, LSPs must systematically identify waste and strive to eliminate

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Interpreting Services at the Touch of a Button
Interpreting technology has traditionally taken a back seat to translation automation. That situation is changing as developers focus on this next frontier in multilingual communication. This fast-growing sector is vibrant with new solutions, which move some interpreting revenue around, broaden language access, and create fresh sources of income for

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Teleperformance Buys LanguageLine for Global CX Management
On August 22, Teleperformance, a French-based call-center company that specializes in high-end business support systems for customer experience management, announced plans to spend US$1.5 billion to acquire LanguageLine Solutions (#4 on our 2016 global list of 100 largest LSPs, and #1 among interpreting-centric LSPs, with $US388 million in revenue in

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Life Sciences Consolidation Continues as Welocalize Buys Global Language Solutions
Welocalize CEO Smith Yewell told us earlier this month his firm had purchased Global Language Solutions. Why is this deal interesting? Announced this morning, it is the company's 17th purchase of an LSP since 2000, its second this year in the highly contested life sciences sector, and brings together two of the 50 largest providers in the language industry

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Global Brands Continue to Expand Language Coverage in 2016
How many languages does your brand speak? Here is compelling evidence linking global business success with website multilingualism. Analyzing the options found on the world’s 2,657 most prominent websites in 2016, CSA Research discovered that: Prominent sites feature an increasing plurality of languages. This year, we find 170

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Translation Exchange Makes Internationalization Easy
Code internationalization requires strict discipline, and even the experts sometimes get things wrong. Programmers want to write code like the following: echo(“$player_name hit the $monster_name with a $weapon_name and $player_pronoun gained an experience point”); This example works well in languages like English or Chinese, but fails

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Brexit: A Silver Lining for Companies Expanding Abroad?
Whether for the right reasons, or the wrong ones, voters in the United Kingdom rocked the world's business and political status quo on June 23 when they voted to pull out of the European Union. At CSA Research, we waited for reaction from the global companies we work with to gauge the impact. We think there may be a silver lining for organizations considering

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