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Localization Can Bring Big Rewards, but Pirates Are Waiting
CSA Research has consistently shown the benefits of localizing your products (see “Can’t Read, Won’t Buy,” Feb14, which polled 3,002 customers from 10 countries on their language and buying preferences, and “Consumer Language Preferences by Country,” Jan16). It makes your offerings accessible and attractive to a larger

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The Linguistic Quality Paradox – And What You Can Do about It
Many products and services are now delivered in 11 to 20 languages at first release. The list of languages often includes not only Chinese, Japanese, and Korean, but also Indonesian, Russian, and Turkish. It can be a real challenge for both translation buyers and language service providers (LSPs) to guarantee an acceptable level of quality. How can

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Localization at the Speed of Agile – Hop on Board
All types of software – from the largest ERP application to the smallest mobile app – are going Agile. If your developers haven’t made the move yet, they almost certainly will – through an acquisition or a commitment to deliver faster and move closer to customers. But beware, Agile causes current localization production models

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The 2013 “State of the Industry” Survey is Open!
Common Sense Advisory today launched its annual survey of the global language services market. Now in its eighth year, the survey captures comprehensive data related to language services and technology. Why should you participate? Receive a free report. All qualified respondents will receive a copy of the report we published in May of last year

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It’s Time for Buyers to Re-Think RFPs
Buyers and suppliers of language services may not always see eye-to-eye on every issue, but there is one area where they do agree: Both sides continue to experience a high level of pain with the request for proposal (RFPs) process. Common Sense Advisory conducted a detailed analysis of 91 RFPs collected from buyers and providers representing the private

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HiSoft Acquires Spanish LSP Logoscript
Earlier this month HiSoft briefed us on its acquisition of Logoscript. HiSoft, a technology services provider headquartered in Dalian, China, last year was number 20 on Common Sense Advisory’s list of 50 largest language service providers (LSPs) with language service revenue of US$38.5 million. Logoscript, a smaller privately held LSP based in

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Silicon Valley Conference Focuses on Yin and Yang of I18n and L10n
More than 150 engineers, product managers, and content creators gathered in Silicon Valley this week for the Internationalization and Localization Conference to hear lessons learned from companies like Adobe, Autodesk, Cisco, Intel, LinkedIn, Rearden Commerce, Twitter, Yahoo, and Zynga. Several companies relatively new to the internationalization (i18n)

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A Review of Language Service and Technology Predictions for 2011
Predictions are a popular pastime for industry analyst and research firms in every sector, and the market for language services and technology is no different. How did we fare with our predictions for 2011? Marketers of everyday products feature built-in language support. Based on our research on global product localization, we predicted that

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GlobalSight Gains Open-Source Traction
GlobalSight was one of the first translation management systems (TMSes), debuting in 1998 (see "The Attack of the TMS Patents," Dec11). It was acquired by an Irish language service provider (LSP), Transware, in 2005, following a byzantine refinancing scheme by the two companies' backers. Shortly after Welocalize purchased Transware in 2008

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Next on Twitter’s Flight Path: Greater China and Southeast Asia
When we visited Twitter in San Francisco earlier this year, the international team was hard at work on several languages, supported by crowdsourced translation communities. Their efforts will once again bear fruit over the next week or so as the company releases localized versions of Twitter in Chinese (Simplified and Chinese), Hindi, Filipino (Tagalog)

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The Scalability Opportunity: Localization Veterans vs. Newbies
On a recent trip to Silicon Valley, we had the chance to observe how both localization veterans and relative newcomers are approaching scalability. This issue was clearly identified by 150 global product developers in a recent study by Common Sense Advisory as their #1 challenge by far (see "Global Product Localization," Jun10). The approaches ranged

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LISA Shuts Down Operations
The Localization Industry Standards Association (LISA), the language industry’s oldest association, announced today that it was shutting down operations effective 28 February 2011 in order to limit further financial commitments. Nonetheless, the Standards Summit scheduled for Boston commenced as scheduled. Director Michael Anobile notified LISA

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Alpha CRC Acquires Engineering Expertise
Earlier this month, Alpha CRC of Cambridge England acquired SQA Partners in Tallinn, Estonia. Director of Sales and Marketing Paul Mangell told us that the acquisition was part of his company’s strategy to provide an integrated, end-to-end globalization solution for its clients. SQA will add 80 full-time staff to Alpha CRC’s team of

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Predictions for 2011: Increased Visibility for Language Services
Each year since 2005, Common Sense Advisory has issued predictions for the language services industry based on our extensive qualitative and quantitative research. In 2011, language will appear more prominently on the radar of global and domestic organizations than ever before: Marketers of everyday products feature built-in language support

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Translations.com Buys Software Localization Specialist ISP in Netherlands
With nearly US$113 million in revenue for 2006, Translations.com finished the year as the fifth-largest LSP. We spoke with CEO Phil Shawe about the ISP merger, his acquisition philosophy, and other aspects of the company he developed with business partner Liz Elting. We asked him why they bought ISP: Service fit. ISP has experience with bigger

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Localization Maturity Model
For many companies localization is a black art, while others have honed international product and website adaptation into a science. To help companies benefit from the work of others, Common Sense Advisory created the localization maturity model (LMM), an adaptation of the software industry's capability maturity model (CMM). A CMM is a reference model

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First Language Standards Summit in Berlin
The conference kicked off with a keynote from MySQL, a Finland-based database company that has turned open standards and open source into a major global business. Taking the lead from MySQL’s speech on how to grow an industry based on standards, Common Sense Advisory president (and conference chairperson) Don DePalma focused on the technical and

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Alchemy Layout Manager Threatens to Disrupt Localization Engineering
Over 3 years ago at a LISA conference in Crystal City, Virginia (US) we took localization software vendors to task for slow or no innovation. Since then the biggest changes in language-centric software have largely been reactions to general phenomena such as the web and XML. While both have changed how these tools work and caused companies to revisit

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Ranking of Top 20 Translation Companies
What a difference a day (or two) makes. Just last week we published our "Ranking of Top 15 Translation Companies," ordered by revenue. Then Lionbridge delivered on a matter we've been speculating on since February -- it acquired Bowne Global Solutions, thus becoming the largest language services company on the planet.With all this turmoil in the industry

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Free/Open Source Software Localization Primer Published
The polarity of localization is shifting -- for decades developers have transformed English-language software into French, German, Japanese, and Chinese. Now we find that development shops around the world are thinking about what domestic software they should prepare for the world stage. Last year at the first ever localization conference in Brazil

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