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Translation Exchange Makes Internationalization Easy
Code internationalization requires strict discipline, and even the experts sometimes get things wrong. Programmers want to write code like the following: echo(“$player_name hit the $monster_name with a $weapon_name and $player_pronoun gained an experience point”); This example works well in languages like English or Chinese, but fails

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The Name Game: The Importance of Up-to-Date Locale Knowledge
Countries don’t often change their names. The last major round was in early-to-mid 1990s when: 1) Members of the former Warsaw Pact removed “socialist” or “people’s” from their names; 2) the USSR split into 15 independent countries; 3) the Czechoslovak Socialist Republic (“Czechoslovakia” or ČSSR for short)

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Are You Prepared for Mobile App Localization?
What's more personal than your mobile phone or wearable technology? Not much. When you depend on something you carry around or wear every single day, you want it to speak your language, understand where you are, and recognize what you want at any given moment. As more and more people around the world upgrade from feature to smartphones, the demand for

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Localization at the Speed of Agile – Hop on Board
All types of software – from the largest ERP application to the smallest mobile app – are going Agile. If your developers haven’t made the move yet, they almost certainly will – through an acquisition or a commitment to deliver faster and move closer to customers. But beware, Agile causes current localization production models

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The 2013 “State of the Industry” Survey is Open!
Common Sense Advisory today launched its annual survey of the global language services market. Now in its eighth year, the survey captures comprehensive data related to language services and technology. Why should you participate? Receive a free report. All qualified respondents will receive a copy of the report we published in May of last year

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Silicon Valley Conference Focuses on Yin and Yang of I18n and L10n
More than 150 engineers, product managers, and content creators gathered in Silicon Valley this week for the Internationalization and Localization Conference to hear lessons learned from companies like Adobe, Autodesk, Cisco, Intel, LinkedIn, Rearden Commerce, Twitter, Yahoo, and Zynga. Several companies relatively new to the internationalization (i18n)

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Viral Videos, Kolaveri Di, and Lessons for Localization
How did a song in Tamil become a viral video success? Within 10 hours of its release this past November, Why This Kolaveri Di? (which means, "Why this murderous rage, girl?"), became the most-searched YouTube video in India’s history. It was also the first Tamil film song to be premiered on MTV. As of January 11, 2012, this song from the Tamil

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Alpha CRC Acquires Engineering Expertise
Earlier this month, Alpha CRC of Cambridge England acquired SQA Partners in Tallinn, Estonia. Director of Sales and Marketing Paul Mangell told us that the acquisition was part of his company’s strategy to provide an integrated, end-to-end globalization solution for its clients. SQA will add 80 full-time staff to Alpha CRC’s team of

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New Globalization Executive Education Opportunity Takes Bow
The John Cook School of Business at Saint Louis University (SLU) launched a new course in its Executive Education Program, offering a certificate in web globalization management. The 110-hour self-paced, online program was designed for both professionals and executives by SLU's Dr. Nitish Singh. While a Google search on global MBA turns up a slew of

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Semiglobalization vs. World-Is-Flat-ism
In his new book, "Redefining Global Strategy," Harvard and IESE (Barcelona) Professor Pankaj Ghemawat argues against the notion, most vociferously fronted by Thomas Friedman, that "The World Is Flat." Ghemawat cautions that the belief in a "globalization apocalypse" -- that is, a single global market in which all aspects of business proliferate without

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