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Localization beyond Localization: Apple Bets on Chinese Music
On May 16 in California – May 17 in Beijing – Apple released what appeared to be a minor update of its music-creation software GarageBand to version 10.1.2 (MacOS)/2.1.1 (iOS). Usually, sub-point updates are maintenance updates to fix small bugs and do not merit our notice, but this one warranted a press release from Apple. Why? This

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Welocalize Extends Its Reach to Digital Marketing
Welocalize has begun exercising the increased financial clout that came with last year's recapitalization by Norwest Equity Partners. We spoke to CEO Smith Yewell about the purchase of Adapt Worldwide, a digital marketing agency based in London. The acquisition underscores the top end of the language sector's expansion beyond traditional localization

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The Linguistic Quality Paradox – And What You Can Do about It
Many products and services are now delivered in 11 to 20 languages at first release. The list of languages often includes not only Chinese, Japanese, and Korean, but also Indonesian, Russian, and Turkish. It can be a real challenge for both translation buyers and language service providers (LSPs) to guarantee an acceptable level of quality. How can

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The 2013 “State of the Industry” Survey is Open!
Common Sense Advisory today launched its annual survey of the global language services market. Now in its eighth year, the survey captures comprehensive data related to language services and technology. Why should you participate? Receive a free report. All qualified respondents will receive a copy of the report we published in May of last year

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Global Branding and the Terms of the Trade
Translators, interpreters, and project managers working inside enterprises or as vendors and subcontractors expend a lot of effort on international marketing and “global branding” initiatives – but without a lot of training or education on the principles and aims of these activities. While marketers make promises, the impressions left

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Acrolinx Will Deploy IQ in the Cloud for Broad Content Strategy Support
Acrolinx announced that it will launch a cloud-based version of its IQ content analytics and information quality software. With this release, the company targets a much broader range of organizations with content quality issues but lacking the deep pockets or in-house IT support that IQ to date has required. Last week founder and CEO Andrew Bredenkamp

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Predictions for 2011: Increased Visibility for Language Services
Each year since 2005, Common Sense Advisory has issued predictions for the language services industry based on our extensive qualitative and quantitative research. In 2011, language will appear more prominently on the radar of global and domestic organizations than ever before: Marketers of everyday products feature built-in language support

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To Localize or Not to Localize...
... that is the question. Recently, we've noticed two reports of companies claiming that "it just isn't worth it" to have websites in other languages. Last week, the New York Times profiled several web-based businesses that elected to decrease or eliminate their web presence in some parts of the world, in spite of popularity in the local markets. This

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