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Who’s Looking Out for Global Digital Transformation?
It’s rare to go for more than 24 hours without receiving an e-mail that references “digital transformation” in some way. Organizations of all types – commercial, government, NGOs, non-profits, and educational institutions – spend a lot of time discussing the challenges and changes required by digitalization. But who’s

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Plan Ahead to Build Successful Multilingual Chatbots
Chatbots are rapidly becoming ubiquitous in marketing and support. The potential for brands to interact with customers using natural language – and perhaps a bit of personality – without needing an army of paid human agents is driving major investment from enterprises. Tech giants – from Google to Facebook and IBM and Weibo to Microsoft

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Voice Search: Five Tips for How to Prepare
Speech-enabled search allows people to access information much faster than they can through typing– particularly in languages such as Chinese, Hindi, and Japanese – and especially when fingers and eyes are occupied with driving or making equipment repairs.Customer expectations are already shifting as people take for granted the ability to

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FREME Services Power Vistatec Automated Content Enrichment
The digital universe grows by a massive amount of structured and unstructured content every day. This flood of data comes in a broad range of standardized and proprietary formats and languages for uncounted application needs around the planet. Much of this data never leaves the silo for which it was created, but business analysts and information scientists

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At Last, Some Multilingualism in Indian E-Commerce
Indian online retailer Snapdeal announced last week that it now offers Hindi and Tamil options to users on its website. Common Sense Advisory thinks that Snapdeal’s multilingual initiative could set off a flurry of long-pending localization in the Indian market.  Common Sense Advisory had predicted that notwithstanding the high level of

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Acrolinx 3.0 to Offer "SEO While They Write" to Content Authors
Search engine optimization (SEO) is similar to flossing one's teeth – everyone recognizes it's best done on a regular basis. However, it would be a whole lot easier if it were integrated upstream in the content creation step (see "Writing for Global Audiences," Nov10). Currently, most companies deal with SEO in one of two ways. Some firms throw

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Acrolinx Will Deploy IQ in the Cloud for Broad Content Strategy Support
Acrolinx announced that it will launch a cloud-based version of its IQ content analytics and information quality software. With this release, the company targets a much broader range of organizations with content quality issues but lacking the deep pockets or in-house IT support that IQ to date has required. Last week founder and CEO Andrew Bredenkamp

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Web Content for India: Are You Localizing or Sanskritizing?
When we recently reviewed some websites localized for Indian audiences, we noticed a complex and persistent trend common to translation in India. Most of the sites we visited were in Hindi and contained technical information. But, they were heavily Sanskritized, making the content incomprehensible to the average Indian reader. The text was so full of

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