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“Hey Google, Can I Search Your Car?” Court Rules That Free MT Isn’t Enough for Legal Scenarios
In recent months, we have increasingly heard from enterprise localization groups that their executives are pushing for the adoption of neural machine translation (NMT), driven largely by a very successful public relations campaign from Google that has touted the very real improvements in NMT over the past two years. Unfortunately, some business leaders

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Facebook’s Data Scandal Underscores the Strategic Value of Content Worldwide
In addition to weighty issues related to privacy, data security, and transparency, global content is what brought Facebook CEO Mark Zuckerberg face-to-face with 44 members of the U.S. Senate this week. At the heart of the discussion was how the company plans to police harmful material while at the same time avoiding censorship. In his second

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MT Reaches Human Quality? Maybe, If You Squint Really Hard
Microsoft decided to up its public relations game around machine translation. A recent blog post trumpeted that the company’s neural machine translation (NMT) system has reached parity with human translators for Chinese-English news text. Predictably, mainstream tech news turned the news into a general claim about MT now being as good as human

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Not Just Machine Translation: AI Makes Inroads in the Language Industry and Beyond
Neural machine translation has recently garnered the lion's share of attention for artificial intelligence (AI) in the language industry. Highly visible applications such as Google Translate and Microsoft Translator rank up there with self-driving cars in the public imagination. In addition, requirements for multilingual content are growing far more

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When Support Becomes a Multilingual Conversation
Five or 10 years ago, most enterprises produced support documents, manuals, marketing, websites, videos, and other types of materials they then pushed out to the world for consumption by their audience. Although they might hear back from people who called in to support lines, this content usually disappeared into the ether where it either served its

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On the Ground at LocWorld: Augmented Translation, AI, Gender, and More
CSA Research predicts the market for language services and technology will hit US$43.08 billion in 2017 and findings show it won’t be slowing down in 2018. This year represents an inflection point in the industry as many new technologies and approaches are starting to come online. Localization World is a tremendous opportunity to connect with

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Will Europe Maintain Its Leading Role in Machine Translation?
Based on press coverage of recent advances in machine translation (MT), it may seem as if all the major developments happen in the United States. However, since the 1980s, much of the basic research in this area has either happened in European projects or been headed by alumni of groups in the region such as the German Research Center for Artificial

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Developers Find New Ways to Bring MT into Enterprise Content Strategies
The explosion of enthusiasm for MT that followed Google’s announcements about neural machine translation (NMT) last year shows no signs of abating. CSA Research has seen a few trends in our observation of new entrants and existing players: Security is increasingly important. Issues around security and where data is housed are becoming

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How Augmented Translation Affects the Language Services Industry
In the last year, CSA Research has been covering a new paradigm for translator productivity, one we call “augmented translation.” The term comes from “augmented reality”: applications that overlay images of the world with relevant information. Although Pokémon Go is the best-known example, the approach has become important

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When Language Technology Promises Vacation Romances – But You Better Have a Backup Plan
Imagine yourself in a café in Paris or on a beach in Cancún, running into some gorgeous human specimen you just can’t help but approach. You walk up to the person, offer them a hearing device, and point for them to put it in their ear while you pop one in yourself. Then you launch an app on your smartphone and start communicating

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A Cynic’s Guide to “Winning” at Machine Translation
Every new development in the field of machine translation (MT) is accompanied by a set of numbers that purport to show dramatic improvement in terms of quality, usually BLEU or METEOR scores. These measures use a scale from 0 to 100 to quantify how similar the MT output is to one or more human translations of the same source text based on a mechanical

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Augmented Translation Powers up Language Services
Language services today stand on the cusp of a disruptive transformation that will redefine how professional linguists work. This shift will come from the availability of ubiquitous artificial intelligence (AI) that extends their reach and capability and makes them far more efficient than they could otherwise be. CSA Research calls this new professional

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Zero-Shot Translation Is Both More and Less Important Than You Think
Recent advances in neural machine translation (NMT) represent a significant step forward in machine translation capabilities. Although most media coverage has significantly oversold the technology, one of Google’s announcements may actually be the most important one in the long run – the first successful deployment of zero-shot translation

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Is Neural MT Really as Good as Human Translation?
By now, most language professionals have seen that claims that neural machine translation (NMT) is delivering results as good – or almost as good – as human translation. If these claims – which have been repeated in the mainstream tech press without much examination – are accurate, it is only a matter of time before human translators

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A Forum for Objective Discussion about MT Technologies
Developers of machine translation (MT) technology have become increasingly active in announcing major architectural enhancements that promise to deliver substantial gains in output quality and decreases in training costs. Journalists in mainstream media have picked up the MT industry's neural networking theme and predicted universal communication. But

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How Hollywood Turned Language into a Weapon
While linguists may not be as popular as doctors or lawyers on the big screen, they make a regular appearance in a supporting role. Occasionally, they even land the lead role with big-name stars like Amy Adams in the recently-released “The Arrival” or Nicole Kidman in “The Interpreter.” Language provides an extra dimension

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The Impact of Freelance Translators on MT – and Vice Versa
Freelancers sit at the front lines of translation production. Their views on machine translation (MT) have a direct effect on any organization’s ability to deploy solutions. They can make or break initiatives to leverage the technology. In January and February of 2016, CSA Research surveyed 228 freelance linguists to understand their attitudes

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Neural MT Leaves the Lab for Beta and Third-Party Assessment
SYSTRAN announced the beta test of its Pure Neural Machine Translation (PNMT) software with 30 language pairs (18 with English, 12 with French), a dozen corporate clients in diverse industries, and online public access to its software. This beta program caps a year of industry and media attention to deep learning, artificial intelligence,

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MT Is Changing the Industry, Just Not in the Way Mainstream Media Thinks It Will
Machine translation (MT) has caught the public eye once again. The Wall Street Journal recently predicted that “the language barrier is about to fall” – within 10 years. We might note that this is one barrier that has been “about to fall” for far longer than the actual Berlin Wall stayed up, and that it’s been an

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Innovative Ideas to Communicate with Patients in Healthcare Settings
The interpreting field is a hotbed of creativity due to technological advances and the desire from large-scale buyers to spend their budgets wisely. In this blog post, we explore two new solutions for medical patients with limited language proficiency (LLP), which can substitute for on-site or remote interpreters in select healthcare settings –

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FREME Services Power Vistatec Automated Content Enrichment
The digital universe grows by a massive amount of structured and unstructured content every day. This flood of data comes in a broad range of standardized and proprietary formats and languages for uncounted application needs around the planet. Much of this data never leaves the silo for which it was created, but business analysts and information scientists

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The Babel Fish Swims Closer to Reality
Today we celebrate The Hitchhiker's Guide to the Galaxy (H2G2, for short), the Douglas Adams novel that created the most enduring model for machine translation, the babel fish. May 25th is Towel Day, a commemoration of Arthur Dent's unplanned and sudden exodus from Earth, first described in a 1978 BBC radio series. On that day, Ford Prefect, alien

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Who Owns a Language? Why Klingon Matters
Who owns a language? This question recently emerged when Paramount Pictures and CBS claimed copyright to the Klingon language. Klingon is an “artificial” or invented language, one of hundreds of such tongues dating back to at least the early medieval period. Linguist Marc Okrand invented it for the movie Star Trek III: The Search for Spock

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The Path to Statistical MT Success Is Paved with Big Data – and Not Just Yours
Better machine translation (MT) is surely at the top of many organizations’ globalization wishlists. But they all wonder how they can develop good MT engines that produce usable results. Two approaches, often used in combination with one another, allow them to collect enough linguistic assets to train their MT: Harvest open data sources

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What Can Other Industries Learn from Travel and Leisure Companies?
Travelers visit on average 22 sites before booking accommodations. They contribute more than 80 entries to TripAdvisor every minute. Meanwhile, the entire travel sector is undergoing major transformation as Marriott acquires Starwood, Uber up-ends the transportation sector, and all brands try to figure out how to replicate in China their previous success

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