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The Fastest-Growing LSPs
CSA Research's 13th annual market study sizes the language services industry and calculates a variety of business measures. One is the growth rate for the industry overall, another is the performance of hundreds of individual suppliers that provide detailed revenue data to our survey (see figure). In this year's analysis, we estimated that the market

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Digital Transformation and Language Combine to Power a US$43.08 Billion Market
Two years ago, CSA Research determined that the language sector faced a perfect storm as industry players incrementally improved efficiency, innovated services and processes built on newer technology and streamlined practices, and confronted disruptive intrinsic and external changes that were transforming the market. These factors have converged to

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Will the Language Industry Outpace the Growth of the Global Economy?
The language services and technology market is US$40 billion and is growing at 5.52% per year. Business media such as Fast Company and Inc. cite these figures, as do language industry publications, trade associations, supplier websites and press releases, business books, and academic articles. These numbers are also referenced in bank loan applications

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Market Research in a Post-Fact World
The "yes" vote on Brexit and the election of Donald Trump surprised many media outlets, pollsters, analysts, and political experts. Those that predicted a different result emerged as the biggest losers of public confidence in their forecasting ability. Meanwhile, the U.S. election added the memes of fake news, fauxtos, and foreign interference to the

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Lionbridge Acquired by H.I.G. Capital
In our annual report on the state of the language industry in June 2016, CSA Research observed that "uncertainty reigns at four of the five largest companies." Recent and upcoming events will remove much of that feeling for all five. On January 18, TransPerfect (#2 on our list of the 100 biggest providers) goes back to court for what should

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HPE ACG Will Join CSC as Parent Company Carves Out Its Services Organization
CSA Research spoke with Joël Giovannini, Director of HPE Applications and Content Globalization, the language services business unit of Hewlett Packard Enterprise. Based in Grenoble, France, HPE ACG is third on our list of the world's 100 largest language service and technology providers. In 2010, it leapt from #24 to #1 on that list, following HP's

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Sanctions Against Iran End, Increasing the Value of Persian
On January 16th, the Joint Comprehensive Plan of Action (JCPOA) negotiated between Iran and six world powers took effect. This ended years of economic and financial sanctions against the Islamic Republic. It also undid the pariah status of Iran which began with its 1979 revolution. Besides decreasing political and nuclear tensions, the JCPOA has significant

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Annual Survey Shares Language Industry's Growth with the World
CSA Research just launched the survey for our twelfth annual review of the language services and technology market. Click here to take the survey – or paste https://goo.gl/UkPcFw into your browser.  Why should you take this survey? The primary research that we conduct focuses on language as a vital business function –

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Does Age Affect Foreign-Language Tolerance?
For the last few years, marketers, economists, and sociologists around the world have obsessed about people born between 1980 and 2000. Because this group constitutes the next generation of spenders, influencers, and leaders, companies in nearly every industry wonder how to attract these Millennials to their brands. Their previous business plans were

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Rock Stars of the Multilingual Web
Fact: The majority of the world’s most prominent websites are multilingual, featuring anywhere from two to over 100 languages. A full 63% of global brands recently reached more customers by increasing the number of languages on their websites. Why? CSA Research has proven that investing in languages helps companies grow and stay ahead of the competition

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Euroscript Buys Foreign Exchange Translations and Increases Presence in the U.S. Market
Luxembourg-based euroscript International (#7 on CSA Research's 2014 list of the largest LSPs) announced today that it acquired Foreign Exchange Translations (FXTrans), a U.S.-based specialist in medical translations. The deal will close by the end of May 2015. In a press release, euroscript CEO Mark Evenepoel said that the two companies complement

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Why Participate in the 2015 Global Market Survey?
CSA Research’s annual survey of the language services and technology market is still open and will be until April 30th. You can take the survey here. Why should you participate in the survey? You make the industry more visible. The mainstream media regularly cites data from this survey in articles about the language sector. Read recent

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How's Business? The 11th Annual CSA Research Global Market Study Is Open
It's hard to believe, but CSA Research is beginning work on its eleventh review of the language services market with our annual Global Market Survey. You can take the survey here (or paste http://goo.gl/Iy9mIw into your browser).  Every year since 2010 we have polled a representative sample from a database of tens of thousands of language service

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Lionbridge to Buy CLS Communication as Market Consolidation Continues
Lionbridge, the largest company on CSA Research’s list of the top 100 commercial LSPs in 2014, announced that it would buy Switzerland-based CLS Communication (#11) in a deal expected to close in the first few months of 2015. Once it does, Lionbridge will be on track to be a US$600 million company. We asked Lionbridge’s Chief Sales

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Interpreting Survey Update
Common Sense Advisory research shows that the demand for interpreting services is growing, but suppliers have a tough time matching that demand to their supply of interpreters. Why is that such a problem? The most common type of interpreting occurs face-to-face or on-site. That means service providers have to deliver the right interpreter to the right

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At the stands now: The Language Services Market: 2014
Common Sense Advisory’s annual report on the language services market is a critical step towards focusing the gaze of mainstream business on translation and localization. This year’s report is just out and we present some highlights of the report below and the improvements we made by listening to readers: Growth continues, but slowly

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Smaller, More Frequent Transactions Will Drive Translation Market Growth
The need for translation comes in many forms. It may be a brochure, a user’s manual, a contract, or an e-mail. Some jobs are big, but most are small. They may be fully predictable, tied to formal marketing campaigns and product launches. Or they might be last-minute reactions to new market requirements. Demand varies greatly in terms of languages

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If You’re a Fast-Growing LSP, We’re Looking for You
For nearly a decade, Common Sense Advisory has published rankings of the largest language service providers (LSPs) in the world. Our original list of 20 LSPs in 2005 grew to 186 companies on 10 global and regional rankings in 2013. Last year, we analyzed their year-over-year 2011 to 2012 revenue data to show which LSPs are growing the

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The What and Why of the Global Survey of the Language Services and Technology Market
Common Sense Advisory’s annual study of the language services and technology market is now in its 10th year. In this blog post, we’d like to explain what the survey is about and why it’s important to the industry – and to you.  What is the survey about? Each year, more than 1,000 LSPs from across the globe take the survey

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At Last, Some Multilingualism in Indian E-Commerce
Indian online retailer Snapdeal announced last week that it now offers Hindi and Tamil options to users on its website. Common Sense Advisory thinks that Snapdeal’s multilingual initiative could set off a flurry of long-pending localization in the Indian market.  Common Sense Advisory had predicted that notwithstanding the high level of

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World’s Most Prominent Websites Add Long-Tail Languages
In our 2013 study of 2,787 websites, we found 290 languages supported, 59 of which appeared 10 times or more, 140 at least twice, and 150 just once. The languages appearing once were mostly from Wikipedia, which has become the seed bed for emerging online languages. English appeared on 2,480 of these web properties, or 89%. You can find the complete

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2013 WOW Benchmarks for 116 Economically Significant Digital Languages
Last week Common Sense Advisory published its annual update to the total online population (TOP) and world online wallet (WOW) numbers, including the details on 32 new languages. Today we released the top 30 languages on that list to non-members, along with an explanation of the data and benchmarks. Below, we suggest how they can be used for strategic

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Hollywood Uses Language to Mirror Social Rifts in the Future
In a world depicted on film, some languages thrive. The newly released film Elysium uses language to highlight the divide between the most and least fortunate people on a future Earth. Set in the year 2154, factory worker Max (Matt Damon) is among the unfortunate billions living on a worn-out and over-populated planet – a dystopia. He resides

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Introducing the Fastest-Growing LSPs
Last month Common Sense Advisory released its annual report on the language sector. It included a list of the world’s 100 largest language service providers (LSPs) and nine regional tallies of the biggest suppliers around the world, totaling 186 companies (see “The Language Services Market: 2013,” May13). This month we add two

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The Language Services Market Slows Down in 2013, but Grows Nevertheless
You’ve been waiting for it all year and finally, it’s here: The Language Services Market: 2013 – the only independent study of the industry – is published! As in previous years, we surveyed a vast audience of language service providers (LSPs) from our database of 27,668 companies to arrive at our market sizing and growth rate

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