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Global Brands Continue to Expand Language Coverage in 2016
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Posted by
Benjamin B. Sargent
on
August 3, 2016
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How many languages does your brand speak? Here is compelling evidence linking global business success with website multilingualism.
Analyzing the options found on the world’s 2,657 most prominent websites in 2016, CSA Research discovered that:
Prominent sites feature an increasing plurality of languages. This year, we find 170
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The Name Game: The Importance of Up-to-Date Locale Knowledge
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Posted by
Arle Lommel
on
April 19, 2016
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Countries don’t often change their names. The last major round was in early-to-mid 1990s when: 1) Members of the former Warsaw Pact removed “socialist” or “people’s” from their names; 2) the USSR split into 15 independent countries; 3) the Czechoslovak Socialist Republic (“Czechoslovakia” or ČSSR for short)
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The Top 10 Languages That Reign Online
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Posted by
Stephen Henderson
on
March 18, 2016
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CSA Research conducted our annual study of the market for outsourced language services and technology for the 11th consecutive year. Participants listed their three fastest-growing language pairs, as well as the three that face the most price pressure.
Looking at the language pairs with a global perspective presents the overall trends within the
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At the stands now: The Language Services Market: 2014
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Posted by
Vijayalaxmi Hegde
on
June 26, 2014
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Common Sense Advisory’s annual report on the language services market is a critical step towards focusing the gaze of mainstream business on translation and localization. This year’s report is just out and we present some highlights of the report below and the improvements we made by listening to readers:
Growth continues, but slowly
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At Last, Some Multilingualism in Indian E-Commerce
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Posted by
Vijayalaxmi Hegde
on
February 3, 2014
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Indian online retailer Snapdeal announced last week that it now offers Hindi and Tamil options to users on its website. Common Sense Advisory thinks that Snapdeal’s multilingual initiative could set off a flurry of long-pending localization in the Indian market.
Common Sense Advisory had predicted that notwithstanding the high level of
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World’s Most Prominent Websites Add Long-Tail Languages
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Posted by
Benjamin B. Sargent
on
January 27, 2014
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In our 2013 study of 2,787 websites, we found 290 languages supported, 59 of which appeared 10 times or more, 140 at least twice, and 150 just once. The languages appearing once were mostly from Wikipedia, which has become the seed bed for emerging online languages. English appeared on 2,480 of these web properties, or 89%. You can find the complete
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India and Africa – Emerging Localization Markets and Challenges
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Posted by
Vijayalaxmi Hegde
on
December 11, 2013
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CETRA Language Solutions, one of the top 100 language service providers (LSPs) in Common Sense Advisory’s annual ranking, recently set up shop in Accra, Ghana. It’s not the first major LSP to do so: Rubric and TransPerfect have preceded it. But it seems a good time to comment on how Africa is steadily gaining mind and market share of the
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The 2013 “State of the Industry” Survey is Open!
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Posted by
Vijayalaxmi Hegde
on
January 8, 2013
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Common Sense Advisory today launched its annual survey of the global language services market. Now in its eighth year, the survey captures comprehensive data related to language services and technology. Why should you participate?
Receive a free report. All qualified respondents will receive a copy of the report we published in May of last year
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Waking Up to the Arabic Spring
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Posted by
Benjamin B. Sargent
on
December 12, 2012
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The Arab Spring is not going away. Arabic is now one of the most important online languages. We are about to see an explosion of Arabic content and services on the web. Important websites and global brands need to get on board with this or be left behind.
Earlier this year, we published our update on the size and economic opportunity of online language
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The Size and Shape of the Language Services Industry in 2012
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Posted by
Nataly Kelly
on
May 31, 2012
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This year marks the seventh year that Common Sense Advisory has published estimates of the size of the language services market and its compound annual growth rate. Each time, we publish more detail than the year before, and 2012 is no exception. In addition to publishing rankings for nine different geographies (Africa, Asia, Eastern Europe, Northern
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Why Economists Should Pay Attention to Translation in Africa
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Posted by
Benjamin B. Sargent
on
May 9, 2012
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According to a recent UN economic report, 10 of the world’s 15 fastest-growing economies were based in Africa. Foreign direct investment in Africa reached US$62 billion in 2009, up almost 700% from a decade earlier. The report also found that the number of middle-class households will increase by half from 2010 to 2020. And, by 2030, the top 18
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What Do the 50 Largest LSPs in the World Have In Common?
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Posted by
Nataly Kelly
on
June 1, 2011
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Not all that much, actually. While the word “competition” always rears its head when discussing translation and interpreting, the reality is that this year’s list of the top-ranked global language service providers (LSPs) do not all necessarily compete with each other. Some are military contractors, while others focus on commercial
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Our Most Comprehensive Global Market Study Yet
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Posted by
Nataly Kelly, Donald A. DePalma
on
January 21, 2011
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Reviewing your final numbers for 2010? We’re ready to take a look at them too. It’s time to kick off our annual study of the global market for language services and technology. Last year, we developed what we believe to be the world’s most complete directory of language service providers (LSPs). Our database contains nearly 25,000
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The World of Language Services Just Keeps Getting Bigger
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Posted by
Nataly Kelly
on
May 28, 2010
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Less than two short months ago, we issued a public call for participation in our annual global study of the language services market. Today, we are pleased to announce the publication of our hot-off-the-press ranking of the Top 35 language service providers -- accompanied by a few other noteworthy pieces of new research.
This year, due to popular
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