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Gender and Family Survey Reveals a Female-Friendly Industry, But There’s Room for Improvement
Today CSA Research released the first in a series of reports that examine gender and family issues in the language industry. Based on our survey of 2,195 professionals who work with language services, this free report provides insights into the role gender and family plays in the field. We developed this pro bono research with the support of GALA and

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Global Brands Continue to Expand Language Coverage in 2016
How many languages does your brand speak? Here is compelling evidence linking global business success with website multilingualism. Analyzing the options found on the world’s 2,657 most prominent websites in 2016, CSA Research discovered that: Prominent sites feature an increasing plurality of languages. This year, we find 170

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The Impact of a CEO’s Gender, Language, and Education on Growth at the Largest LSPs
Every June, CSA Research publishes a list of the world’s largest language service and technology providers. This year, when we invited the 191 firms that we ranked in The Language Services Market: 2015 to participate in the survey, we went an extra step and reviewed the curriculum vitae of each company’s CEO or managing director. In this

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The Name Game: The Importance of Up-to-Date Locale Knowledge
Countries don’t often change their names. The last major round was in early-to-mid 1990s when: 1) Members of the former Warsaw Pact removed “socialist” or “people’s” from their names; 2) the USSR split into 15 independent countries; 3) the Czechoslovak Socialist Republic (“Czechoslovakia” or ČSSR for short)

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The Top 10 Languages That Reign Online
CSA Research conducted our annual study of the market for outsourced language services and technology for the 11th consecutive year. Participants listed their three fastest-growing language pairs, as well as the three that face the most price pressure. Looking at the language pairs with a global perspective presents the overall trends within the

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At the stands now: The Language Services Market: 2014
Common Sense Advisory’s annual report on the language services market is a critical step towards focusing the gaze of mainstream business on translation and localization. This year’s report is just out and we present some highlights of the report below and the improvements we made by listening to readers: Growth continues, but slowly

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The What and Why of the Global Survey of the Language Services and Technology Market
Common Sense Advisory’s annual study of the language services and technology market is now in its 10th year. In this blog post, we’d like to explain what the survey is about and why it’s important to the industry – and to you.  What is the survey about? Each year, more than 1,000 LSPs from across the globe take the survey

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At Last, Some Multilingualism in Indian E-Commerce
Indian online retailer Snapdeal announced last week that it now offers Hindi and Tamil options to users on its website. Common Sense Advisory thinks that Snapdeal’s multilingual initiative could set off a flurry of long-pending localization in the Indian market.  Common Sense Advisory had predicted that notwithstanding the high level of

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World’s Most Prominent Websites Add Long-Tail Languages
In our 2013 study of 2,787 websites, we found 290 languages supported, 59 of which appeared 10 times or more, 140 at least twice, and 150 just once. The languages appearing once were mostly from Wikipedia, which has become the seed bed for emerging online languages. English appeared on 2,480 of these web properties, or 89%. You can find the complete

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India and Africa – Emerging Localization Markets and Challenges
CETRA Language Solutions, one of the top 100 language service providers (LSPs) in Common Sense Advisory’s annual ranking, recently set up shop in Accra, Ghana. It’s not the first major LSP to do so: Rubric and TransPerfect have preceded it. But it seems a good time to comment on how Africa is steadily gaining mind and market share of the

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2013 WOW Benchmarks for 116 Economically Significant Digital Languages
Last week Common Sense Advisory published its annual update to the total online population (TOP) and world online wallet (WOW) numbers, including the details on 32 new languages. Today we released the top 30 languages on that list to non-members, along with an explanation of the data and benchmarks. Below, we suggest how they can be used for strategic

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The Language Services Market Slows Down in 2013, but Grows Nevertheless
You’ve been waiting for it all year and finally, it’s here: The Language Services Market: 2013 – the only independent study of the industry – is published! As in previous years, we surveyed a vast audience of language service providers (LSPs) from our database of 27,668 companies to arrive at our market sizing and growth rate

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Three Weeks, Three Acquisitions – 2013 Starts Off with an M&A Bang
While world economies sputter and governments debate fiscal restraint, the language services sector continues to power along, as evidenced by two new acquisitions announced in the past week and a third earlier this month: OMNIA Group (#57 on our 2012 list of the top 100 LSPs, with US$11.32 million in revenue), based in Italy with a production

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The 2013 “State of the Industry” Survey is Open!
Common Sense Advisory today launched its annual survey of the global language services market. Now in its eighth year, the survey captures comprehensive data related to language services and technology. Why should you participate? Receive a free report. All qualified respondents will receive a copy of the report we published in May of last year

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Waking Up to the Arabic Spring
The Arab Spring is not going away. Arabic is now one of the most important online languages. We are about to see an explosion of Arabic content and services on the web. Important websites and global brands need to get on board with this or be left behind. Earlier this year, we published our update on the size and economic opportunity of online language

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The Size and Shape of the Language Services Industry in 2012
This year marks the seventh year that Common Sense Advisory has published estimates of the size of the language services market and its compound annual growth rate. Each time, we publish more detail than the year before, and 2012 is no exception. In addition to publishing rankings for nine different geographies (Africa, Asia, Eastern Europe, Northern

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Why Economists Should Pay Attention to Translation in Africa
According to a recent UN economic report, 10 of the world’s 15 fastest-growing economies were based in Africa. Foreign direct investment in Africa reached US$62 billion in 2009, up almost 700% from a decade earlier. The report also found that the number of middle-class households will increase by half from 2010 to 2020. And, by 2030, the top 18

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Inc. 5,000 List Includes 18 Fast-Growing Language Service Providers
Eighteen language service providers (LSPs) appeared on Inc. magazine's annual list of the 5,000 fastest-growing private companies in the United States. Most are growing at a much faster rate than the average industry growth of 7.41% that our report on "The Language Services Market: 2011" revealed. Inc

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European Online Language Preferences Revealed in Flash Eurobarometer Report
The European Commission (E.C.) recently published a 125-page Flash Eurobarometer report (#313) based on a Gallup survey of language preferences among internet users in 23 European Union (E.U.) countries. The data stems from telephone interviews conducted at the request of any service of the E.C. at the end of January 2011.The report charts volumes of

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What Do the 50 Largest LSPs in the World Have In Common?
Not all that much, actually. While the word “competition” always rears its head when discussing translation and interpreting, the reality is that this year’s list of the top-ranked global language service providers (LSPs) do not all necessarily compete with each other. Some are military contractors, while others focus on commercial

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Our Most Comprehensive Global Market Study Yet
Reviewing your final numbers for 2010? We’re ready to take a look at them too. It’s time to kick off our annual study of the global market for language services and technology. Last year, we developed what we believe to be the world’s most complete directory of language service providers (LSPs). Our database contains nearly 25,000

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Inc. 5,000 List Includes Fast-Growing Language Service Providers
Inc. magazine publishes an annual list of the fastest-growing private companies in the United States. This year's list includes 15  language services providers (LSPs) -- many of which are growing at a significantly faster rate than the average market growth rate we last reported of 13.15%. These 15 LSPs are translation and intepreting

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The World of Language Services Just Keeps Getting Bigger
Less than two short months ago, we issued a public call for participation in our annual global study of the language services market. Today, we are pleased to announce the publication of our hot-off-the-press ranking of the Top 35 language service providers -- accompanied by a few other noteworthy pieces of new research. This year, due to popular

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Is Your Language Services Company One of the Most Important in the World?
It's that time of year again. No, we're not talking about Easter, Holi, Norwuz, Ostara, Maslenitsa, Passover, or Purim. It's the season when Common Sense Advisory issues a call for participation in our annual global market study and ranking of language service providers. In the spirit of renewal that accompanies springtime in the Northern Hemisphere

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Top 30 LSPs Errata
Every year, right after we publish our ranking of translation companies, we receive several messages with comments and questions ranging from people who think that our numbers are too small or too big, to names of companies that they believe should be included in our list but somehow escaped our notice. We usually address these questions on an individual

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