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Hard Data to Support Global Growth
Are you making a case to add new languages, expand the number of content types, or launch a full-blown, enterprise-wide globalization strategy? CSA Research has been very busy this year analyzing and publishing hard data to enable you to position your initiatives as investment proposals to support global growth. As you present your strategic plan

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Financial Benchmarks to Move Business Process Globalization Forward
One of the most frequent questions that CSA Research analysts are asked is how a translation team can help the rest of the company do a better job marketing to, selling to, and caring for local markets around the globe as well as multicultural ones in their home country. After all, it's usually not their mandated responsibility to support enterprise-wide

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Time for the C-Suite to Catch the Multilingual Content Train
It has taken social and mobile – plus the empowerment of consumers to influence the message – for content to finally grab the undistracted attention of executives. But they’re not only wrestling with content in its simplest forms controlled by employees. They must also take into account material created “in the wild” –

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Benchmark Your Globalization Journey Using Localization Maturity Model 3.0
How many times have you heard that "localization is special" or "globalization only affects a few departments?" Probably more than you can count. Why are these attitudes still held by otherwise informed middle managers and executives? Because localization or globalization doesn't register as a business process for them. How can you gain their attention

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Localization Demands Morph to Support Mobility, Speech, and Intelligence
While often complex and costly, localization is a well-established practice at many companies. CSA Research's interviews and surveys with both Global 3000 companies and language service providers show that the best of these organizations have tamed the rhythm of localization – processes and schedules are understood and under control

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How to Drive Localization Momentum and Keep Global Revenue Flowing
Successful globalization requires commitment across the enterprise. Even high-performing localization teams must lobby other corporate functions to support international markets. They don't have the power to mandate fully localized e-commerce infrastructure, local data security compliance, or appropriate in-country hiring practices without buy-in from

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Data-Driven Research to Grow Your Global Business
How can you prove to your management team that their investment in localization is paying off? How do you persuade them to increase your funding? How can you convince them that sustained global growth depends on all corporate functions globalizing their business functions appropriately? These are just a few of the areas that we're analyzing as CSA

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Understanding Translation Buyers Drives Successful Sales
A cornerstone of successful sales and marketing is understanding the individuals to whom you are selling. Not just the kind of company, but the individuals who make decisions. A pitch that meets the needs of a young and relatively inexperienced localization manager at a small startup will be very different from one that works for a procurement manager

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Merrill Brink International Purchased by Former Owners and Private Equity Group
United Language Group (ULG) will acquire Merrill Brink International, the language services division of Merrill Corporation. Two members of ULG's management team, Jeff Brink (CEO) and Hans Fenstermacher (COO), called to brief us on the acquisition which had been widely discussed in the industry prior to last week's disclosure of an internal Merrill

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LSP Metrix™ Helps Buyers Better Select and Manage Language Partners
Language service providers come in all shapes and sizes — no single element defines the best LSP. Buyers often ask CSA Research how to identify the most appropriate vendors for their needs and what they can do to assist suppliers that seek to meet evolving requirements and expectations. Based on the successful adoption of the Localization Maturity

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Landing the Budget to Translate: Not Easy for Buyers
Research from Common Sense Advisory shows that a typical buyer organization’s investment in translation and localization is minuscule compared to the revenue it enables. The budget for these areas generally represents less than 1% of total investment in marketing or R&D, even when staffing and technology costs are included. When managers

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Localization at the Speed of Agile – Hop on Board
All types of software – from the largest ERP application to the smallest mobile app – are going Agile. If your developers haven’t made the move yet, they almost certainly will – through an acquisition or a commitment to deliver faster and move closer to customers. But beware, Agile causes current localization production models

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India and Africa – Emerging Localization Markets and Challenges
CETRA Language Solutions, one of the top 100 language service providers (LSPs) in Common Sense Advisory’s annual ranking, recently set up shop in Accra, Ghana. It’s not the first major LSP to do so: Rubric and TransPerfect have preceded it. But it seems a good time to comment on how Africa is steadily gaining mind and market share of the

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India and the Global Language Services Market
Common Sense Advisory’s research on the Indian language services market from a couple of years ago showed that though translation was a nascent industry in the country, much of the market was still immature. Our subsequent research and interactions with industry leaders and buy-side clients has made us believe that while the market promises huge

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New Year’s Resolutions for Global Businesses
Rather than list our predictions for 2012, we’ve prepared a set of resolutions that any director, manager, or vice president responsible for translation and localization can adopt without further ado. “Get onto our CEO’s radar with globalization.” In fact, how about meeting directly with your CEO? Begin by reading

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A Review of Language Service and Technology Predictions for 2011
Predictions are a popular pastime for industry analyst and research firms in every sector, and the market for language services and technology is no different. How did we fare with our predictions for 2011? Marketers of everyday products feature built-in language support. Based on our research on global product localization, we predicted that

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Dream Team Executive Begins with Global Vision
We often write about the importance of communicating with corporate executives in business talk or corporatese the language that they use to manage their corporations. But it's just as important for these large organizations to have a CEO or managing director who understands what global means. After talking with top headhunters, directors, and investors

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The Scalability Opportunity: Localization Veterans vs. Newbies
On a recent trip to Silicon Valley, we had the chance to observe how both localization veterans and relative newcomers are approaching scalability. This issue was clearly identified by 150 global product developers in a recent study by Common Sense Advisory as their #1 challenge by far (see "Global Product Localization," Jun10). The approaches ranged

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Xerox Advertises Translation to Senior Decision-Makers
Despite being an industry that generated more than US$20 billion in revenue last year, language services remains one of the more obscure market sectors. Recently, air travelers and readers of mainstream business magazines have been exposed to advertisements from TransPerfect and Xerox that could increase the visibility of the translation practice. Two

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Cisco Convenes LSPs for Insight into Globalization Strategy
While Wim Elfrink makes headlines as Cisco's chief globalization officer and developing human capital around the globe, Brian Shorey and his team have the more mundane task of globalizing the company's internal systems. Last week, Cisco held a vendor-palooza to which program manager Richard Faubert invited language service provider partners (and us)

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Localization Maturity Model Becomes an Inspirational Poster
Several companies have adopted the Localization Maturity Model (LMM) to benchmark their journeys to a functional localization organization. One supplier has even illustrated the model as an aid to improving customer interactions. After learning how they could apply the maturity model to their client relationships, staff members at the Moravia

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Localization Maturity Model
For many companies localization is a black art, while others have honed international product and website adaptation into a science. To help companies benefit from the work of others, Common Sense Advisory created the localization maturity model (LMM), an adaptation of the software industry's capability maturity model (CMM). A CMM is a reference model

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