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Whatever Happened to Content Source Optimization?
For many years now, localization managers at enterprises have known how they should create content tailored for particular markets, even if they haven't actually done it. Instead, the model that evolved in the 1990s invested in optimizing existing content for translation. Starting with text typically created for their home market, teams of editors religiously

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The Constant Challenge of Source Content Quality
Turning something that's perceived as cheap or ugly into a more valuable or beautiful object has been the goal of alchemists through the centuries. Many languages have expressions that echo their quest to turn lead into gold. An English proverb maintains that you can't make a silk purse out of a sow's ear. The French take a different animal to task

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Localization at the Speed of Agile – Hop on Board
All types of software – from the largest ERP application to the smallest mobile app – are going Agile. If your developers haven’t made the move yet, they almost certainly will – through an acquisition or a commitment to deliver faster and move closer to customers. But beware, Agile causes current localization production models

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Acrolinx 3.0 to Offer "SEO While They Write" to Content Authors
Search engine optimization (SEO) is similar to flossing one's teeth – everyone recognizes it's best done on a regular basis. However, it would be a whole lot easier if it were integrated upstream in the content creation step (see "Writing for Global Audiences," Nov10). Currently, most companies deal with SEO in one of two ways. Some firms throw

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Acrolinx Will Deploy IQ in the Cloud for Broad Content Strategy Support
Acrolinx announced that it will launch a cloud-based version of its IQ content analytics and information quality software. With this release, the company targets a much broader range of organizations with content quality issues but lacking the deep pockets or in-house IT support that IQ to date has required. Last week founder and CEO Andrew Bredenkamp

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