| 
   
1 - 25 out of 44
Time for the C-Suite to Catch the Multilingual Content Train
It has taken social and mobile – plus the empowerment of consumers to influence the message – for content to finally grab the undistracted attention of executives. But they’re not only wrestling with content in its simplest forms controlled by employees. They must also take into account material created “in the wild” –

Read More...
Time to Google-Up! International SEO Best Practices for Global Brands
Most online customer journeys mapped by brands begin with search. Yet many international brands tell us their implementation and processes for SEO remain unorganized and half-hearted. For most, international SEO is a future goal, while teams are “still working out” how to proceed with English or another home-market language. Virtually all

Read More...
Mobile-Forward Design Grows Global Market Share
Increasingly, B2B and B2C companies alike provide an app-like experience for their brand websites. Today, more than 50% of searches, globally, take place on mobile devices. Sure, people that carry handhelds still download apps for handling frequently repeated tasks, like checking the weather, but otherwise expect to perform app functions via their mobile

Read More...
A Lesson in Global Customer Experience from Whatsapp
To address even half the online opportunity, it already takes four languages. To capture 98% of the online audience – and 99% of the entire world online wallet – requires 64 languages. However, in 2017, building multilingual websites to serve those markets will take a company only so far. Why? Visitors and customers expect more than a simple

Read More...
Roadmapping Global Customer Experience with 58 Best Practices
As customer acquisition and engagement become increasingly digitized, global brands must reliably deliver content in dozens of languages and channels, across an array of regions, cultures, and regulatory regimes. This week, CSA Research published “Expanding Global Customer Experience,” (Nov16), setting out best practices derived from 150

Read More...
Global Brands Continue to Expand Language Coverage in 2016
How many languages does your brand speak? Here is compelling evidence linking global business success with website multilingualism. Analyzing the options found on the world’s 2,657 most prominent websites in 2016, CSA Research discovered that: Prominent sites feature an increasing plurality of languages. This year, we find 170

Read More...
The Name Game: The Importance of Up-to-Date Locale Knowledge
Countries don’t often change their names. The last major round was in early-to-mid 1990s when: 1) Members of the former Warsaw Pact removed “socialist” or “people’s” from their names; 2) the USSR split into 15 independent countries; 3) the Czechoslovak Socialist Republic (“Czechoslovakia” or ČSSR for short)

Read More...
Does Age Affect Foreign-Language Tolerance?
For the last few years, marketers, economists, and sociologists around the world have obsessed about people born between 1980 and 2000. Because this group constitutes the next generation of spenders, influencers, and leaders, companies in nearly every industry wonder how to attract these Millennials to their brands. Their previous business plans were

Read More...
Rock Stars of the Multilingual Web
Fact: The majority of the world’s most prominent websites are multilingual, featuring anywhere from two to over 100 languages. A full 63% of global brands recently reached more customers by increasing the number of languages on their websites. Why? CSA Research has proven that investing in languages helps companies grow and stay ahead of the competition

Read More...
Of Indic languages and their mysteriously low purchasing power
Consider these three facts: First, India’s offline purchasing power is ranked third in the world, next only to the US and China. Second, huge swathes of Hindi, Bengali, Kannada, Telugu, Tamil and other Indian language populations are already online and the number is only set to skyrocket. Finally, the latest round of investment in Indian e-commerce

Read More...
World’s Most Prominent Websites Add Long-Tail Languages
In our 2013 study of 2,787 websites, we found 290 languages supported, 59 of which appeared 10 times or more, 140 at least twice, and 150 just once. The languages appearing once were mostly from Wikipedia, which has become the seed bed for emerging online languages. English appeared on 2,480 of these web properties, or 89%. You can find the complete

Read More...
2013 WOW Benchmarks for 116 Economically Significant Digital Languages
Last week Common Sense Advisory published its annual update to the total online population (TOP) and world online wallet (WOW) numbers, including the details on 32 new languages. Today we released the top 30 languages on that list to non-members, along with an explanation of the data and benchmarks. Below, we suggest how they can be used for strategic

Read More...
Every Day Is International Translation Day
Last week linguists celebrated International Translation Day, the birthday of St. Jerome, patron saint of translators. However, every day presents an occasion to thank those who make global communication possible. We clipped a few mainstream news articles from the past few weeks in which language played a role. Product manuals bedevil users whether

Read More...
Acrolinx 3.0 to Offer "SEO While They Write" to Content Authors
Search engine optimization (SEO) is similar to flossing one's teeth – everyone recognizes it's best done on a regular basis. However, it would be a whole lot easier if it were integrated upstream in the content creation step (see "Writing for Global Audiences," Nov10). Currently, most companies deal with SEO in one of two ways. Some firms throw

Read More...
Waking Up to the Arabic Spring
The Arab Spring is not going away. Arabic is now one of the most important online languages. We are about to see an explosion of Arabic content and services on the web. Important websites and global brands need to get on board with this or be left behind. Earlier this year, we published our update on the size and economic opportunity of online language

Read More...
Global Branding and the Terms of the Trade
Translators, interpreters, and project managers working inside enterprises or as vendors and subcontractors expend a lot of effort on international marketing and “global branding” initiatives – but without a lot of training or education on the principles and aims of these activities. While marketers make promises, the impressions left

Read More...
India Contemplates a Billion Web Users
As the dream of universal access moved in the past two years from laptops to tablets, the Indian government awarded an ambitious contract to UK-based Datawind Ltd. in the hope of bringing web-enabled tablets to students for under US$50 per child. We wonder what languages these devices will support. With over 700 languages spoken among the target population

Read More...
Using Crowdsourced Translation to Create a Multilingual Newsroom
As the online digital divide becomes smaller and smaller, language still remains one of the last true barriers to consuming content anywhere, anytime. The Global Voices Lingua Project has found a way to overcome this barrier, and at the same time, build a multilingual newsroom. We interviewed Paula Góes, Multilingual Editor at Global Voices,

Read More...
What Revolutionary Movements Can Teach International Firms
As we approach the end of Ramadan this coming Monday, a third dictator in North Africa goes down for the count and approaches "game over" status in Libya. This event provides an opportunity to recognize once again the major role that translators and interpreters play in allowing all sides in conflicts like these to get their message out.   It's

Read More...
GeoFluent Chat from Lionbridge: Multilingual Support Breaks through the Glass Ceiling
As companies have become better at providing access to live human beings for both pre- and post-sales support for their products and services, one important barrier - language - has continued to prevent all parties to the exchange from being comfortable. For many companies, outsourcing the function to lower-cost regions around the world has not resolved

Read More...
SDL Makes Play for Global Video Asset Management
SDL today announced the acquisition of Calamares, a technology vendor based in the Netherlands with a media asset management solution. The cloud-resident software “allows enterprises to centrally compose, enrich, publish and distribute video and other rich-media assets” and will boost the SDL Tridion product line for web content management

Read More...
Crowdsourced Translation Fuels HootSuite’s International Expansion
Globally speaking, HootSuite is on the move. We previously profiled its crowdsourced translation environment – along with 103 others – in a report on how organizations are harnessing the talent of linguistically diverse online communities. The company is making several announcements this week about enhanced access for users who speak different

Read More...
DHL.com Serves 141 Countries Using a Global Template
As the world’s largest logistics company, DHL does business in 141 countries using a single “master” that then gets localized into 42 languages. With so many countries and languages to consider, how does the company manage its global web presence?  We evaluated DHL’s website, and spoke with Thorsten “TJ” Michel

Read More...
Lionbridge Announces Availability of GeoFluent Machine Translation
Lionbridge today said that GeoFluent, the IBM-powered machine translation (MT) service that it announced last April, is now available for purchase. As the company signaled earlier this year, its sales effort will initially focus on translating user-generated content (UGC) and web pages. One of Lionbridge’s launch customers will provide

Read More...
Web Globalization: How Well Does Your Company Score?
Who’s the master of the web universe? We started our annual internet pilgrimage last fall in order to answer that question. Our team of multilingual testers on three continents logged their journey and took snapshots of the signposts, words, and images that today’s global web traveler encounters. As we went through the web, we asked questions

Read More...
12

  
Refine Your Search
  Date
Skip Navigation Links.
Skip Navigation Links.




 
 
Terms of Use | Privacy Statement | Contact Us
Copyright © 2017 Common Sense Advisory, Inc. All Rights Reserved.