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2013 WOW Benchmarks for 116 Economically Significant Digital Languages
Last week Common Sense Advisory published its annual update to the total online population (TOP) and world online wallet (WOW) numbers, including the details on 32 new languages. Today we released the top 30 languages on that list to non-members, along with an explanation of the data and benchmarks. Below, we suggest how they can be used for strategic

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What Revolutionary Movements Can Teach International Firms
As we approach the end of Ramadan this coming Monday, a third dictator in North Africa goes down for the count and approaches "game over" status in Libya. This event provides an opportunity to recognize once again the major role that translators and interpreters play in allowing all sides in conflicts like these to get their message out.   It's

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Web Globalization: How Well Does Your Company Score?
Who’s the master of the web universe? We started our annual internet pilgrimage last fall in order to answer that question. Our team of multilingual testers on three continents logged their journey and took snapshots of the signposts, words, and images that today’s global web traveler encounters. As we went through the web, we asked questions

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Predictions for 2011: Increased Visibility for Language Services
Each year since 2005, Common Sense Advisory has issued predictions for the language services industry based on our extensive qualitative and quantitative research. In 2011, language will appear more prominently on the radar of global and domestic organizations than ever before: Marketers of everyday products feature built-in language support

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Predictions for 2009: Globalization Technology, Services, and Business Models
Where did 2008 go? For those of us in the United States, it was mainly a blur of the permanent campaign for President, with dozens of contenders methodically whittled down to just two candidates. The election took place against a backdrop of troubling economic news. In light of market conditions, we downsized our Crystal Ball Department, thus producing

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Blimey! Facebook Speaks with a British Accent, Even in Ireland
Those individuals flying into Dublin to attend this week's Localization Industry Standards Association (LISA) conference might have noticed something intriguing upon settling into their hotels, connecting to the nearest Wi-Fi hotspot, and loading up their Facebook pages. Our interest was piqued too, when one of our contacts visiting Éire from

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Asia Online Aims to Meet Asian Content Demands with MT+
For the last dozen of so years we’ve heard ourselves incessantly reminding everyone that the "www" in most URLs means "worldwide web," while the "e" in "e-commerce" all too often stands for English. Our research on e-GDP (online GDP) and the Availability Quotient demonstrated that many companies still have a long journey before they can meet the

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Language Death and Why It Matters
21 February 2008 is International Mother Language Day. In the grand scheme of the universe, we may have another billion years or so to colonize outside our solar system before the sun dies out, but probably only a few generations to devise a stable context for social continuity and the survival of our species. Human population and planetary resource

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China: Big Internet Population, Low Online GDP
Last week the research group CNNIC reported that China's net population grew to 210 million by the end of last year. Many companies are already rushing out to find Mandarin specialists or machine translation software to localize their websites. However big those numbers are, don't hyper-ventilate. Instead, back slowly away from your Rosetta Stone CD

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Support for Emerging Markets in the Information Age
The presentation on the Global Initiative for Local Computing at the IUC28 came in a conference track dedicated to emerging markets. Schäler said that the typical software company would would disqualify localizing its products for developing and undeveloped markets due to the lack of projected return on investment. What are the implications of

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