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LSP Vendor Management Is Upping its Game
Finding, qualifying, and testing translators and interpreters represents a sizable investment for most language service providers (LSPs). That challenge is even greater for the fast-growing ones, any venturing into new markets, and those starting new service lines. For most LSPs, that means adding or enhancing the vendor management function to locate

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Becoming Millennial
There’s been lots of hand-wringing among marketers and brands about how to reach the next generation of consumers and employees, as if they are so different than those who came before. At last week’s Brand2Global conference in Silicon Valley, many of the most interesting talks were by Millennial thought leaders, weighing-in on this very

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Gambling on Machine Translation
We recently caught up with Russell Gowlett, an executive at PKR Technologies, to talk about PKR.com, a gaming website based in the Channel Islands. The site offers an immersive experience in online poker in a 3D environment with enough character customization to meet the needs of any aspiring Kenny Rogers. While the majority of PKR’s gamblers

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NYU Adds Chinese to Its Master’s in Translation Program
Our report on translator productivity dissected a troubling development – language service providers (LSPs) told us they had a tough time finding enough qualified translators (see “Translation Future Shock," Apr12). As we discussed some of the findings with LSPs, managing directors and CEOs expressed their anxiety about the decreasing

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Understanding the Role of the Project Management Office
Common Sense Advisory recently interviewed 30 professionals working in project or group management. Our research demonstrated that enterprises struggle with organizing and integrating the project management function within the enterprise. We define a project management office (PMO) as any group of project managers organized as a department to serve

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Tectonic Shifts Move Emerging Markets to Parity in Cross Border Trade
In the past decade, emerging economies caught up to the developed world in consumption, and will soon overtake them. Needless to say, this is good for the global economy. That’s not to discount the real suffering entailed by folks in the U.S. and other developed countries as opportunities (for manufacturing toaster ovens, analyzing radiograms

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Tech-Heavy LSPs Pump Up Executive Ranks
Several language service providers (LSPs) with technology credentials announced executive changes meant to buttress their business models, engineering prowess, or competitiveness. Four of them -- Elanex, Lionbridge, SDL, and thebigword -- compete in the translation management system (TMS) sector. Elanex adds a president. San Franciso-based Elanex

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Lionbridge Restructures and Pumps Up Technology
Last week, we met with Lionbridge CEO Rory Cowan, CFO Don Muir, and CSO Paula Shannon to discuss the company's announcement about restructuring, its strategy, and its technology plans. But first, how is 2009 shaping up? Cowan cited a Bain report that characterized the typically slow-to-get-going first quarter as doing nothing in January, some pick-up

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Cisco's Chief Globalization Officer -- One Year Later
In October 2001 we wrapped up "Business Without Borders: A Strategic Guide to Global Marketing" and sent it to the publisher. We set a pretty high bar for the chief globalization officer (CGO) in a chapter describing leadership characteristics for the next wave of business globalization. A year ago Cisco appointed Wim Elfrink, a long-time Cisco executive

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Chinese Offshore Development Centers
Whenever anyone writes about China, there is a certain tendency to fall back on stereotypes and clichés about this booming colossus. We are no different (note "booming" and "colossus"). Here are some thoughts after meetings with PRC business process outsourcers (BPO), application development firms (ADM), language service providers (LSP), and

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New Localization Training at the University Level
English has been the dominant economic and military language since the British Empire girded the planet. From World War 2 onward, the U.S. took on the burden of empire, finally outspending the Soviet Union in the decades-long Cold War to become the world’s only military superpower. But the latest cold war is economic and cultural, fought by people

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