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As the World Turns: The Changing Fortunes of Online Languages in 2017
Big changes are afoot in cyberspace. In recent years, populations in Africa, Asia, and Oceania surged online with the aid of cheap data plans and government investments. In Myanmar, for example, the mobile grid went up in 2014 and a total population of 53 million now shows 33 million subscriptions, with 80% smartphone penetration and over 50% with active

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A Forum for Objective Discussion about MT Technologies
Developers of machine translation (MT) technology have become increasingly active in announcing major architectural enhancements that promise to deliver substantial gains in output quality and decreases in training costs. Journalists in mainstream media have picked up the MT industry's neural networking theme and predicted universal communication. But

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Does Age Affect Foreign-Language Tolerance?
For the last few years, marketers, economists, and sociologists around the world have obsessed about people born between 1980 and 2000. Because this group constitutes the next generation of spenders, influencers, and leaders, companies in nearly every industry wonder how to attract these Millennials to their brands. Their previous business plans were

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Systran Wins Copyright Verdict
Our discussions with clients about legal issues usually revolve around everyday things like service level agreements, terms and conditions, and translation jobs arriving in large banker's boxes. This week's legal discussion was different -- after a European Union court found in favor of language technology provider Systran in a long-running legal battle

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Buyers Join Forces to Tackle the Translation Quality Measurement Conundrum
We've written extensively about translation quality from the buyer's perspective, arguing that companies purchasing translation services should assume a more proactive role in defining their requirements, developing their own metrics, and communicating with suppliers about how they intend to evaluate their performance. Last Friday, we convened approximately

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It's the Global Economy, Stupid!
This year's U.S. election campaign has begun echoing the core economic theme from Bill Clinton's successful 1992 run for the presidency -- "it's the economy, stupid." Meanwhile, second-quarter results from major American companies underscore our advice on how to recession-proof your business -- seek opportunity abroad while your economy is in the doldrums

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Publicly-Traded LSPs Queue Up Earnings Reports
The first week of August will offer an interesting "compare and contrast" exercise as SDL announces its second-quarter financial results on the 4th, followed by Lionbridge's earnings report and conference call on August 5th. One of the differences that we can observe in advance is regulatory -- SDL has already disclosed highlights of the quarter's

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“High-Quality” Translation and the Companies That May or May Not Provide It
Earlier this week, the European IT and Certification Institute, a for-profit limited liability company that is also developing translation management software, sent an e-mail blast about its List of High Quality Translation Companies. According to the Institute, the goal of the list is “to promote translation companies which have implemented either

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Localization Maturity Model
For many companies localization is a black art, while others have honed international product and website adaptation into a science. To help companies benefit from the work of others, Common Sense Advisory created the localization maturity model (LMM), an adaptation of the software industry's capability maturity model (CMM). A CMM is a reference model

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