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New Year’s Resolutions for Language Service Providers
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Posted by
Nataly Kelly
on
December 29, 2011
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2012 is right around the corner. The economic picture remains fuzzy, but in an industry that grows consistently even in times of economic downturn, there is plenty to be optimistic about as we head into the new year. The problems of language service providers have typically not been a shortage of business – the challenges have related
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Of Localization, Interpreting, and “That Other Thing” Called Translation…
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Posted by
Nataly Kelly
on
June 22, 2011
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Last week, more than 500 attendees flocked to balmy Barcelona for Localization World, a global conference devoted to the needs of those who make websites, software, and other products available in multiple languages. At the event, Common Sense Advisory hosted a colloquium that was attended by companies like Adobe, Disney, Oracle, RIM, Skype, and TripAdvisor
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How to Calculate Your Customer’s Localization Budget
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Posted by
Rebecca Ray, Vijayalaxmi Hegde
on
March 31, 2011
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Understanding the behavior of localization buyers and how they set their budgets can help language service providers (LSPs) to be more strategic in their sales and marketing initiatives. Knowing who owns the budget, what they are likely to spend, and where they are going to spend it can also shorten the sales cycle. Based on a survey conducted of 156
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What Suppliers Think about Requests for Price Concessions
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Posted by
Donald A. DePalma
on
November 30, 2010
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On October 29, Lionbridge VP Didier Helin sent a mass-mailing to the company’s many contractors, freelancer and other language service providers. Citing continuing economic woes, the letter “required” the contractors to give the company a 5% discount through the end of 2010.
Not surprisingly, this letter lit up the tweetosphere
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Obama Expands Executive Council to Increase U.S. Exports
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Posted by
Donald A. DePalma
on
July 8, 2010
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On March 11, 2010, President Barack Obama announced the National Export Initiative (NEI) to "double our exports over the next five years, an increase that will support two million jobs in America." This week, the White House announced that Obama would name 18 American executives to the Export Council, an advisory group that he created to focus on expanding
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Welocalize Sets Its Sights on Marketing Translation
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Posted by
Donald A. DePalma
on
February 1, 2010
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Language service provider Welocalize today announced the release of its web-based MarketSight translation marketplace. In this latest example of translation technologies moving into the cloud, this self-service software is aimed at helping companies manage their marketing translation budgets and operations. Unlike most portals offered by translation
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Predictions for 2010: Globalization Technology, Services, and Business Models
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Posted by
Donald A. DePalma, Benjamin B. Sargent, Nataly Kelly, Rocio Txabarriaga
on
December 9, 2009
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The winter solstice is drawing near in the northern hemisphere, so that means it's time for our annual predictions about the language industry. Here's what we think will happen in 2010, with sharing, centralization, consolidation, community, and diplomacy as the most important watchwords for the Linguistic New Year:
Big buyers of language services
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LSPs Must Adapt and Adopt, or Be Assimilated
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Posted by
Rocio Txabarriaga
on
August 5, 2009
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The 10th annual conference of the American Translators Association Translation Company Division (ATA-TCD) was held this past weekend in Quebec City, Canada. At first glance, the titles of the presentations seemed to cover familiar topics, but in the actual discussions, both the speakers and participants evoked a sense of urgency and a need for "something
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Twitters, Tweets, and Translating Buzz into Global Business
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Posted by
Nataly Kelly
on
July 28, 2009
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Last month, the Washington Post reported that Dell earned US$3 million in web sales from Twitter followers, making the company one of the first recognizable brands to turn its online cadre of followers into a tangible source of revenue. Dell occupies a coveted spot on the list of the 100 companies with the largest follower counts, along with just a
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To Localize or Not to Localize...
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Posted by
Nataly Kelly, Benjamin B. Sargent
on
May 5, 2009
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... that is the question. Recently, we've noticed two reports of companies claiming that "it just isn't worth it" to have websites in other languages. Last week, the New York Times profiled several web-based businesses that elected to decrease or eliminate their web presence in some parts of the world, in spite of popularity in the local markets. This
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Rosetta Stone Unlocks IPO Market for Language Learning
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Posted by
Donald A. DePalma
on
April 21, 2009
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Last week, language instruction company Rosetta Stone went public on the New York Stock Exchange, issuing 6,250,000 shares at US$18 and raising US$112.50 million in its initial public offering. On the day of the IPO, the stock closed at US$25.12, and, as of this posting, was trading at US$27.25. The company is a bright spot in an otherwise dismal market
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Online Language Learning Site to Add Textbook Content
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Posted by
Donald A. DePalma
on
March 12, 2009
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Livemocha, which bills itself as the world’s largest online community of language learners, this week announced a strategic partnership with Pearson, a major international textbook publisher. In the first of what it plans as a series of partnerships with other content producers, Livemocha will bring Pearson's English-learning content to its language
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Translation Providers Cast Their Gazes toward ISO 9001:2008
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Posted by
Nataly Kelly
on
January 22, 2009
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This week, Eurotext Translations announced that it obtained certification for the hot-off-the-press ISO 9001:2008 quality management standard, making the Dublin-based company one of the first language services providers (LSPs) to do so. Many LSPs in the industry --such as Lionbridge, Tek Translation, and thebigword-- currently have ISO 9001:2000
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It's the Global Economy, Stupid!
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Posted by
Donald A. DePalma
on
July 24, 2008
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This year's U.S. election campaign has begun echoing the core economic theme from Bill Clinton's successful 1992 run for the presidency -- "it's the economy, stupid." Meanwhile, second-quarter results from major American companies underscore our advice on how to recession-proof your business -- seek opportunity abroad while your economy is in the doldrums
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Publicly-Traded LSPs Queue Up Earnings Reports
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Posted by
R. Michael Powers
on
July 23, 2008
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The first week of August will offer an interesting "compare and contrast" exercise as SDL announces its second-quarter financial results on the 4th, followed by Lionbridge's earnings report and conference call on August 5th.
One of the differences that we can observe in advance is regulatory -- SDL has already disclosed highlights of the quarter's
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How Many Language Conferences Are Enough?
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Posted by
Donald A. DePalma
on
August 15, 2007
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First off, let us say that we think industry conferences are valuable exercises in giving people with the same interests a reason to gather, helping them network, and educating them in new technologies and best practices. In 2003 and 2005 we conducted large-scale surveys of delegates and prospective attendees, finding that most people went to conferences
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Lionbridge Margins Improve Marginally and CFO Leaves
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Posted by
Renato S. Beninatto
on
August 2, 2007
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The news from the Lionbridge conference call with investors today was not only about numbers, but also about the resignation of Stephen Lifshatz as the CFO of the company. Among Stephen's accomplishments was the completion of the project to integrate all the 66 General Ledger platforms in use at Lionbridge into a single accounting system. It looks like
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SDL CEO Mark Lancaster in the Hot Seat in Berlin
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Posted by
Donald A. DePalma
on
June 21, 2007
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SDL Mark Lancaster shared his views on the wisdom of developing and selling enterprise software for translation, his reason for buying Tridion and the impact that acquisition had on SDL's relationship with CMS suppliers, current and future pricing and business models, and SDL's luck in doing the right thing at the right time.
SDL's future: Technology
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Debate Continues: Direct Sales vs. LSP Channels
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Posted by
Donald A. DePalma
on
January 23, 2006
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Earlier this month we wrote about PASS Engineering's use of resellers to vend its wares, noting that language-related ISVs often rely on such suppliers to sell their products. Last week Heartsome, a software developer from Singapore, announced an exclusive distributor relationship with an Israeli LSP to sell its tools in Israel. Is a translation agency
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LSP Mistakenly Issues Loan Application as Press Release?
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Posted by
Donald A. DePalma
on
January 14, 2006
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Anyone who has ever applied for a business loan knows that you have to establish your ability to re-pay the note before the bank will give you any money. Establishing creditworthiness requires proving to the usurers that your business satisfies a real market need, customers will pay you for what you do, and you’ll have enough cash to give the
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Transware Reorganizes for the New Year
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Posted by
Donald A. DePalma
on
January 6, 2006
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Irish translation company Transware executed a major reduction in force yesterday by making redundant 21 of 39 American and 20 of 89 Irish employees. Insiders told us that all employees who joined with the Transware’s acquisition of Global Sight were laid off.
In the wake of the layoffs we spoke with Devin Lynch, CEO (and former VP of sales)
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