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Time for the C-Suite to Catch the Multilingual Content Train
It has taken social and mobile – plus the empowerment of consumers to influence the message – for content to finally grab the undistracted attention of executives. But they’re not only wrestling with content in its simplest forms controlled by employees. They must also take into account material created “in the wild” –

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Driver’s Education: Connected Cars Pose New Localization Challenges
It wasn't new handsets or mobile services that garnered the most attention at the recent Mobile World Congress in Barcelona. Instead, it was automobiles: Intel's 5G-enabled autonomous car, Peugeot's Instinct concept vehicle, and flying car prototypes such as the AeroMobil. If any industry exemplifies disruptive change these days, it's the car industry

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Localization Demands Morph to Support Mobility, Speech, and Intelligence
While often complex and costly, localization is a well-established practice at many companies. CSA Research's interviews and surveys with both Global 3000 companies and language service providers show that the best of these organizations have tamed the rhythm of localization – processes and schedules are understood and under control

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Mobile-Forward Design Grows Global Market Share
Increasingly, B2B and B2C companies alike provide an app-like experience for their brand websites. Today, more than 50% of searches, globally, take place on mobile devices. Sure, people that carry handhelds still download apps for handling frequently repeated tasks, like checking the weather, but otherwise expect to perform app functions via their mobile

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Becoming Millennial
There’s been lots of hand-wringing among marketers and brands about how to reach the next generation of consumers and employees, as if they are so different than those who came before. At last week’s Brand2Global conference in Silicon Valley, many of the most interesting talks were by Millennial thought leaders, weighing-in on this very

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Information Overload: Symposium Focuses on Global Mobile and the Customer Experience
Digital marketers, localization managers, and corporate planners want guidelines and data to help them decide which materials to translate and how much to translate. Even large, experienced companies like Facebook, Google, and Microsoft struggle to determine which content matters and how much of it requires localization to ensure local market success

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Localization beyond Localization: Apple Bets on Chinese Music
On May 16 in California – May 17 in Beijing – Apple released what appeared to be a minor update of its music-creation software GarageBand to version 10.1.2 (MacOS)/2.1.1 (iOS). Usually, sub-point updates are maintenance updates to fix small bugs and do not merit our notice, but this one warranted a press release from Apple. Why? This

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Digital Marketing Adopts Software Development Trends
Competing for mindshare in the global attention game is serious business, and many successful companies will fail in the coming decade because of gaps in their digital strategies. The rules for digital campaign management change as fast – or even faster – than most companies can adapt to and follow. But as the marketing profession wakes

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Are You Prepared for Mobile App Localization?
What's more personal than your mobile phone or wearable technology? Not much. When you depend on something you carry around or wear every single day, you want it to speak your language, understand where you are, and recognize what you want at any given moment. As more and more people around the world upgrade from feature to smartphones, the demand for

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What Can Other Industries Learn from Travel and Leisure Companies?
Travelers visit on average 22 sites before booking accommodations. They contribute more than 80 entries to TripAdvisor every minute. Meanwhile, the entire travel sector is undergoing major transformation as Marriott acquires Starwood, Uber up-ends the transportation sector, and all brands try to figure out how to replicate in China their previous success

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Of Indic languages and their mysteriously low purchasing power
Consider these three facts: First, India’s offline purchasing power is ranked third in the world, next only to the US and China. Second, huge swathes of Hindi, Bengali, Kannada, Telugu, Tamil and other Indian language populations are already online and the number is only set to skyrocket. Finally, the latest round of investment in Indian e-commerce

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Facebook Buys WhatsApp: The Multilingual Challenge to Reach the Next Five Billion
Even as politicians around the world struggle to figure out new ways to contain the internet, the engineers and businesspeople in Silicon Valley uncover ways to extend coverage to more potential customers across the globe.  Facebook’s recent acquisition of mobile messaging startup WhatsApp is a case in point. Many pundits agonized over

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Translators without Borders Receives Grant from Microsoft
You can’t perhaps be fully prepared for a crisis, but why should that stop you from trying? Translation forms a critical part of that crisis preparedness, for the precise reason that it would be the last thing on anyone’s mind when actually hit by a cyclone or a tsunami. The Technology for Good grant from Microsoft that Translators

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India Contemplates a Billion Web Users
As the dream of universal access moved in the past two years from laptops to tablets, the Indian government awarded an ambitious contract to UK-based Datawind Ltd. in the hope of bringing web-enabled tablets to students for under US$50 per child. We wonder what languages these devices will support. With over 700 languages spoken among the target population

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Silicon Valley Conference Focuses on Yin and Yang of I18n and L10n
More than 150 engineers, product managers, and content creators gathered in Silicon Valley this week for the Internationalization and Localization Conference to hear lessons learned from companies like Adobe, Autodesk, Cisco, Intel, LinkedIn, Rearden Commerce, Twitter, Yahoo, and Zynga. Several companies relatively new to the internationalization (i18n)

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