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Succeeding in Chinese-Speaking Markets Requires Special Attention
Language is the one of the most personal components of the customer journey. Ideally, you would be able to use a single variant of any language for any country where it's spoken, but the reality is that sociocultural and political facts require supporting the right dialect of a language in your target markets. The starting point for most planners is

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Gender Survey for Latin America Shows Importance of Regional Knowledge
In 2017, CSA Research conducted the first large-scale, pro-bono, survey-based research on gender issues in language services. With over 2,000 respondents, the findings provided objective and reliable information about how women and men involved in the industry perceive these issues. On the eve of the #metoo movement, the report kicked off industry-wide

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When Support Becomes a Multilingual Conversation
Five or 10 years ago, most enterprises produced support documents, manuals, marketing, websites, videos, and other types of materials they then pushed out to the world for consumption by their audience. Although they might hear back from people who called in to support lines, this content usually disappeared into the ether where it either served its

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Is it Time to Drop a Language or Justify with ROI?
In any given year, web and mobile sites add and drop language support in response to a wide variety of macro-economic and business factors. In a detailed analysis of 2,648 global brand websites, CSA Research found that 26% added one or more languages in 2017. However, not all enterprises increased multilingual support. In fact, one in 10 removed at

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Six Steps to Ensure Japanese Linguistic Quality
The Japanese market is an attractive prospect for foreign companies that can succeed in it. In 2017, Japan accounted for 7.7% of the world's online economic potential, despite having just 3.2% of the global Internet-connected population ("Digital Opportunity: Top 100 Online Languages for 2017"). It's per-capita GDP is one of the world's highest, which

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The Constant Challenge of Source Content Quality
Turning something that's perceived as cheap or ugly into a more valuable or beautiful object has been the goal of alchemists through the centuries. Many languages have expressions that echo their quest to turn lead into gold. An English proverb maintains that you can't make a silk purse out of a sow's ear. The French take a different animal to task

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Localization Demands Morph to Support Mobility, Speech, and Intelligence
While often complex and costly, localization is a well-established practice at many companies. CSA Research's interviews and surveys with both Global 3000 companies and language service providers show that the best of these organizations have tamed the rhythm of localization – processes and schedules are understood and under control

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Augmented Translation Powers up Language Services
Language services today stand on the cusp of a disruptive transformation that will redefine how professional linguists work. This shift will come from the availability of ubiquitous artificial intelligence (AI) that extends their reach and capability and makes them far more efficient than they could otherwise be. CSA Research calls this new professional

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CSA Research Launches Annual Survey of Language Services and Technology Market
CSA Research launched the Annual Survey for our thirteenth review of the market of language services and technology. Click here to take the survey – or visit http://tinyurl.com/hms85pe. We conduct primary research that recognizes the vital role language has in business functions. This research creates more visibility and business for language

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CSA Research Launches Pro Bono Survey on Gender in Language Services
CSA Research is running a pro bono survey on how issues related to gender affect individuals who work in language-related jobs, both on the supply and demand side. It is open to any individual who works with language services – such as translation, interpreting, localization, internationalization, or language technology – in any capacity

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The Impact of Freelance Translators on MT – and Vice Versa
Freelancers sit at the front lines of translation production. Their views on machine translation (MT) have a direct effect on any organization’s ability to deploy solutions. They can make or break initiatives to leverage the technology. In January and February of 2016, CSA Research surveyed 228 freelance linguists to understand their attitudes

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Neural MT Leaves the Lab for Beta and Third-Party Assessment
SYSTRAN announced the beta test of its Pure Neural Machine Translation (PNMT) software with 30 language pairs (18 with English, 12 with French), a dozen corporate clients in diverse industries, and online public access to its software. This beta program caps a year of industry and media attention to deep learning, artificial intelligence,

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Underserved Languages Create Challenges and Opportunities for Global Enterprises
Does your site support Chinese, German, French, Spanish, or other major languages? What about Albanian, Arabic, Azeri, and Mongolian? Could you be missing out on opportunities for increased sales because you are targeting the wrong languages? Probably, but you aren’t alone. In our annual examination of the top 49 online languages on websites

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Understanding Translation Buyers Drives Successful Sales
A cornerstone of successful sales and marketing is understanding the individuals to whom you are selling. Not just the kind of company, but the individuals who make decisions. A pitch that meets the needs of a young and relatively inexperienced localization manager at a small startup will be very different from one that works for a procurement manager

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MT Is Changing the Industry, Just Not in the Way Mainstream Media Thinks It Will
Machine translation (MT) has caught the public eye once again. The Wall Street Journal recently predicted that “the language barrier is about to fall” – within 10 years. We might note that this is one barrier that has been “about to fall” for far longer than the actual Berlin Wall stayed up, and that it’s been an

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Localization beyond Localization: Apple Bets on Chinese Music
On May 16 in California – May 17 in Beijing – Apple released what appeared to be a minor update of its music-creation software GarageBand to version 10.1.2 (MacOS)/2.1.1 (iOS). Usually, sub-point updates are maintenance updates to fix small bugs and do not merit our notice, but this one warranted a press release from Apple. Why? This

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Will Smartling's Purchase of VerbalizeIt Change the TMS Market?
Today Smartling announced its acquisition of VerbalizeIt, a translation software developer and service provider. CEO Jack Welde told us that he bought the 12-person company for its combination of technology, talent, and customer traction. More specifically, he wants to differentiate Smartling from other translation management system (TMS) players

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Welocalize Acquires Nova for Global Reach and Another Regulated Industry
Welocalize CEO Smith Yewell called us two weeks ago to brief us on the acquisition of Nova Language Services. It is the U.S. company's 16th purchase of a smaller LSP since 2000, and its second since recapitalizing nearly a year ago. We discussed: The acquisition. Nova is a language service provider based in Barcelona, Spain. It has been in

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Smartling Buys Jargon to Enhance Mobile Localization – and Support the Physical Web
When contacting LSPs and language technology developers about our annual global market study, we pinged dozens of companies that have yet to complete the survey. One was Jargon, a startup developer with an innovative approach to mobile app localization – a real sticky point for many organizations. They struggle to reach prospects and customers

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Localization Can Bring Big Rewards, but Pirates Are Waiting
CSA Research has consistently shown the benefits of localizing your products (see “Can’t Read, Won’t Buy,” Feb14, which polled 3,002 customers from 10 countries on their language and buying preferences, and “Consumer Language Preferences by Country,” Jan16). It makes your offerings accessible and attractive to a larger

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Welocalize Extends Its Reach to Digital Marketing
Welocalize has begun exercising the increased financial clout that came with last year's recapitalization by Norwest Equity Partners. We spoke to CEO Smith Yewell about the purchase of Adapt Worldwide, a digital marketing agency based in London. The acquisition underscores the top end of the language sector's expansion beyond traditional localization

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Sanctions Against Iran End, Increasing the Value of Persian
On January 16th, the Joint Comprehensive Plan of Action (JCPOA) negotiated between Iran and six world powers took effect. This ended years of economic and financial sanctions against the Islamic Republic. It also undid the pariah status of Iran which began with its 1979 revolution. Besides decreasing political and nuclear tensions, the JCPOA has significant

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The Path to Statistical MT Success Is Paved with Big Data – and Not Just Yours
Better machine translation (MT) is surely at the top of many organizations’ globalization wishlists. But they all wonder how they can develop good MT engines that produce usable results. Two approaches, often used in combination with one another, allow them to collect enough linguistic assets to train their MT: Harvest open data sources

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A Few Notes in ISO 17100 Could Mean Big Trouble for Industry Certification
When enterprises contract with language service providers for translation, they expect professional linguists with strong credentials to work on their project. Because the issue of who is a “qualified” translator has major implications for clients, LSPs, and vendors alike, industry stakeholders have long tried to standardize the procurement

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CSOFT Swipes Left for Translation, Right for the Source to Mobilize Translation
The language services and technology sector has long been in the vanguard of high-tech trends, actively putting memes like cloud-based collaboration, crowdsourcing and community translation, and big data- based statistical machine translation into practice. Earlier this month CSOFT EVP Carl Yao briefed us on his company's (#23 on our global list of

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